Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing. From beauty to brand advocacy, health & wellness to trending topics, our blog provides actionable advice and thought leadership to help you succeed.
Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing.
In 2020, UK audiences engaged most with sponsored content, while France’s top trend was fashion and style. Japan’s focus shifted to luxury and safety, Germany saw a surge in homeware content, and the US highlighted the prominence of sponsored ads and social justice movements like #BlackLivesMatter.
In Q2, social media trends reveal unique interests across markets: the UK focused on #InteriorDesign and #Makeup, the USA highlighted #BlackLivesMatter and #KendallxKylie, France buzzed with #Football and #Concours, Italy engaged with #Food and #Insanitypage, and Japan saw growth in #PR and #OOTD, indicating diverse regional preferences brands should leverage for impactful engagements.
Despite gym closures, the UK’s £3.8B fitness industry saw a surge in health & wellness engagement, with brands like Fabletics, Fitbit, Garmin, Peloton, and Gymshark leading the charge. Key to their success were strategic influencer partnerships and data-driven campaigns, resulting in significant boosts in engagement and brand visibility.
Explore how Thailand, Taiwan, and South Korea successfully utilized celebrity-driven campaigns and video content to adapt and thrive in 2020’s challenging beauty market.
Despite the challenges of 2020, the beauty industry in APAC is rebounding, with a 45% increase in #Beauty content engagements from Q2 to Q3, driven by local influencers, product seeding, and user-generated content.
Rihanna’s Fenty Beauty, known for its inclusive approach, is expanding into skincare with Fenty Skin, leveraging male beauty influencers to drive engagement and replicate its previous success, amidst a growing trend in male beauty and skincare.
Join Jenny Tsai and Yves Bougon as they explore consumer responses, influencer and brand adaptations, regional priorities for 2020, long-term impacts of COVID-19, and key lessons learned with Wearisma’s recommendations.
In this webinar, Jenny Tsai and Shakaila Forbes-Bell discuss the impact of COVID-19 on social media usage, influencer and brand responses, and recommend effective content strategies from Wearisma.
Tokyo Fashion Week ended with over 14 million engagements and $33 million in Media Value, with Noor Neelofa and Heart Evangelista leading the top-performing influencers.
The luxury menswear market is on the rise, driven by Millennials and Gen Z, with Gucci’s A/W 2020 show highlighting this shift. Wearisma’s analysis shows a 23% annual growth in online menswear discussions since 2018, with China leading in Media Value growth at 73%.
With sustainability now essential, Wearisma’s data shows a 50% increase in engagement with sustainable content. Brands like Loewe and Gucci have thrived by focusing on targeted sustainability efforts that resonate with consumers.
Wearisma predicts that in 2020, brands will need to navigate evolving social media communities, embrace exclusive online spaces, leverage nostalgia and creativity, and focus on ephemeral content to stay ahead in influencer marketing.
During Milan Fashion Week, Irina Shayk led with £620K in Media Value, followed by Olivia Palermo with £583K. British Vogue and Italian Influencer Elisa Maino both generated £554K in Media Value with their coverage and content.
London Fashion Week (LFW) generated £5.9M in Media Value and 2.8M engagements, with top contributions from Izabel Goulart (£777K) and Irina Shayk (£341K). Diverse influencers, particularly from Indian backgrounds like Kritika Khurana and Diipa Büller-Khosla, also made a significant impact, reflecting LFW’s emphasis on model diversity.
New York Fashion Week (NYFW) generated 14 million engagements and $33M in Media Value, with Malaysian actress Noor Neelofa leading at $1.6M, followed by Filipina actress Heart Evangelista at $1.5M. Influencers Aimee Song and Camila Coelho also performed strongly, with $1.3M and $1.1M in Media Value, respectively.
In 2019, as the Health and Wellness market surged, brands like Fabletics, Ritual, and Terra Origin effectively utilized Influencer Marketing to connect with diverse audiences and strengthen their market presence.
Last week, Wearisma’s APAC Influencer Marketing Manager, Vicky Huang, presented key insights on data-driven influencer marketing at the Conde Nast Summit Forum in Taipei, highlighting trends in Taiwanese influencer content, the popularity of luxury brands like Gucci, Dior, and Chanel, and introducing emerging micro-influencers that luxury brands should engage with.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
