How fast-fashion giant Oh Polly is reaching new heights with TikTok
With the world at home, online retailers have soared at the hands of the lucrative “see it, shop it” fast-fashion market. Relying primarily on social media sales strategies, brands such as Oh Polly are going from strength to strength across the globe – but how are they winning the influencer game? While the trusted likes […]
Which brands dominated Tokyo Fashion Week AW20?
Another season of Tokyo Fashion Week has come to an end as the fashion industry migrates to London for another week full of Spring Summer looks. Wearisma’s analysis reveals that content from #MFW generated over 14 million engagements and $33M in Media Value. When looking at the top-performing content by Media Value our data shows […]
Matters of Menswear: Why now is the time to draw your attention to this booming market
“The luxury menswear market has witnessed steady growth over several years alongside the expanding online community of #menswear enthusiasts. Fashion conglomerates are grasping at the opportunity to leverage off the growing interest in the menswear market which is set to out-pace womenswear across the world by 2020, according to research by Euromonitor International. Several industry […]
Which Brands Dominated #PFW?
Fashion month is over for another season and the results are in. Wearisma’s analysis reveals that Paris Fashion Week (PFW) was the second most successful week in this season’s calendar. Content tagging #PFW generated £28M in Media Value, just behind New York’s (#NYFW) £33M. The jam-packed schedule full of luxury giants spawned the creation of […]
Which Brands Dominated #MFW?
For the penultimate week of the bi-annual event that is fashion month, the fashion industry descended upon Milan for a streamlined schedule of shows that began with Prada and closed with Gucci. Model Irina Shayk (@irinashayk) who walked for designers Donatella Versace and Daniel Lee generated the highest Media Value (£620K) for the week. American […]
Which brands dominated #LFW?
This season, London Fashion Week (LFW) exhibited a mix of established designers and rising stars with a specific focus on sustainability but how popular were this seasons shows online? Wearisma’s analysis reveals that content from #LFW generated £5.9M in Media Value (MV) and achieved approximately 2.8M engagements. Unsurprisingly content created by LFW models contributed significantly […]
Which brands dominated #NYFW?
Another season of New York Fashion Week (NYFW) has come to an end as the fashion industry migrates to London for another week full of Spring Summer looks. Wearisma’s analysis reveals that content from #NYFW generated over 14 million engagements and $33M in Media Value. When looking at the top-performing content by Media Value our […]
Who was Japan’s most popular Fashion Brand in 2018?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in […]
Who was France’s most popular Fashion Brand in 2018?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in […]