Top Tips and Tricks for your 2020 Influencer Marketing Strategies
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Wearisma's Latest Insights
Wearisma's Proprietary CPE Benchmarks
Download to get free access to Wearisma's Proprietary CPE Benchmarks and discover what constitutes a 'good' Cost Per Engagement (CPE) for your campaigns and influencers dependent on your industry.
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NEW LOOK: Client Success Story
Download our Client Success Story to discover how Story Vault helped New Look increase their Engagements by 23% in just 6 months based on data-driven influencer selections.
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MADE.COM: Client Success Story
Despite previously working with agencies, MADE.com has taken most of its marketing activities in-house, utilising Wearisma’s intelligent software to support its impressive influencer marketing strategy. Download our Client Success Story to discover how Wearisma's solutions helped Made.com narrow the gap in Share of Voice between themselves and their biggest competitor in just one year.
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Morphe vs Perfect Diary: Lessons in cancellations and cultural sensitivity
In the wake of the Black Lives Matter movement, online audiences’ demand for transparency and authenticity from both brands and influencers alike have increased. #Cancelculture has been a hot topic as of late but what impact does an influencer crisis actually have on the brands they represent? What can brands gain from creating content that authentically celebrates culture? Discover the answer to these questions and more.
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"Shoptertainment": How has lockdown accelerated this growing trend?
Across the globe COVID-19 has pushed people further into their online communities. In order to avoid content-fatigue, luxury and beauty brands are shaking up feeds with shoppable livestream experiences. Among 800 million social users in China, 400m watching “shoptertainment” content and tribute 50 billion worth of e-commerce sales. Discover the value behind “shoptertainment” experiences.
DownloadHot topics China: How have online conversations evolved in the wake of COVID-19?
At the top of the year Chinese audiences cared most about demonstrating their civic solidarity with #武汉加油 (Stay strong, Wuhan) being the most mentioned Covid-19 related hashtag on Weibo. Meanwhile, fashion related content dropped in popularity with mentions of #今天穿什么 (what to wear today) dropping 32%. How have conversations changed since? Check out our graphic to find out more.
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Hot topics US: How have online conversations evolved in the wake of COVID-19?
Over in the states, the first wave of lockdowns were met with a sharp decline in #makeup and #beauty related content. Mentions of both were down 21% and 26% respectively. On the other hand, engagements for #selfcare and #stayhealthy were up over 700% and 4000% respectively. How have conversations changed since? Check out our graphic to find out more.
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The great debate: Are mega or micro influencers best for your brand?
Micro-influencers, mega-influencers or somewhere in-between? We always get asked about the best type of influencers brands should be working with. Interestingly, influencer follower group success continues to be geographically determined. Check out our graphic to discover the countries where micros reign supreme and where mega’s are most successful.
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Fashion Week AW20 Insights: Paris
Panic surrounding the recent European outbreaks of the Coronavirus saw an absence of major players at #PFW resulting in a drop in Media Value for this season's content. Discover which brands were able to weather the storm in our latest report.
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Fashion Week AW20 Insights: Milan
Despite a 25% decrease in the total number of content produced for #MFW there has been a 6% increase in Media Value from last year. Which influencers and brands produced this top-performing content? Find out by downloading Wearisma's latest report.
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Fashion Week AW20 Insights: London
Despite this seasons' #LFW, experiencing a 67% decrease in influencer conversations several brands still managed to generate a significant amount of buzz. Find out more by downloading our latest report.
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Fashion Week AW20 Insights: New York
Wearisma's analysis reveals that the defection of major brands such as Tom Ford and Baja East, who opted to showcase their new collections in other destinations such as the LA Fashion Week impacted this seasons' #NYFW. Find out more by downloading our latest report.
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Seasonal Report: The State of UK Beauty Influence - Summer 2019
#Pride, #Skincare, #Editorial – these were some of the biggest trends among UK Beauty Influencers in summer 2019. Find out how influencer marketing disrupted the UK Beauty scene in this report.
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Seasonal Report: The State of UK Fashion Influence - Summer 2019
Online retailer and Digital Giant Pretty Little Thing netted a whopping £31m in Media Value over the summer. Find out the secrets to the brand’s success story, their top Influencers and the other fashion brands popular among UK Influencers in our latest report.
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Seasonal Report: The State of UK Luxury Fashion Influence - Summer 2019
You might be surprised to hear that Menswear is growing twice as fast as Womenswear - and even more surprised to learn that #Menswear netted a whopping £2.9M in Media Value among Luxury Influencers this summer. Want to know more?
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Seasonal Report: The State of USA Beauty Influence - Summer 2019
Kylie Jenner, the social media mogul and billionaire, reigned over social media this summer with her ever-growing Kylie Cosmetics range. We analyse the US Beauty Influencer market to reveal how Kylie Cosmetics, KKW Beauty, and Jeffree Star Cosmetics influenced the beauty industry over the summer.
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Seasonal Report: The State of USA Fashion Influence - Summer 2019
Instagram has always been the perfect place to closet-envy designer goods. However, #AffordableFashion made a comeback on social media this summer, led by US fashion Influencers, and generating a whopping $2.8M in Media Value. Our latest report explores the other trends among US fashion Influencers, and what this reveals about the industry at large.
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Seasonal Report: The State of USA Luxury Fashion Influence - Summer 2019
The three Luxury Fashion powerhouses topping our charts this season were Gucci, Chanel, and Christian Dior - and all were backed by some of the biggest names on social media this summer. Our report looks into the celebrity content that catapulted these brands to the top of USA Luxury Influencer conversations.
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Seasonal Report: The State of French Beauty Influence - Summer 2019
Following the relaunch of Nyx Cosmetics’ ‘Nyx Face Awards’ #concours quickly became one of the biggest hashtags in French beauty this summer. Analysing the Influencer Marketing trends that powered beauty brands, we reveal all the biggest success stories among French Beauty Influencers in our latest report.
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Seasonal Report: The State of French Fashion Influence - Summer 2019
Our analytics reveal that Zara, Nike, and Pretty Little Thing were the top-performing fashion brands among French Influencers this summer. Want to know the Influencer content that catapulted them to success? Read our latest report to find out.
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Seasonal Report: The State of French Luxury Fashion Influence - Summer 2019
According to our analytics, #kids received 1.3M€ in Media Value among Luxury French Influencers, suggesting the big business of dressing small people. Learn all about the growing trends in Luxury Fashion in our latest report.
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Seasonal Report: The State of Japanese Beauty Influence - Summer 2019
Cult Japanese beauty brand Canmake took the top spot on our list. As the highest performing brand among Japanese Beauty Influencers in summer 2019, it generated an impressive ¥468M in Media Value, find out who else made the list in our latest report.
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Seasonal Report: The State of Japanese Fashion Influence
Reports suggest that the Japanese athleisure shoe market is forecasted to grow year-on-year. In addition to these statistics, Wearisma’s analysis reveals that #スニーカー (Sneakers) dominated online conversations among Japanese Fashion Influencers this summer
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Seasonal Report: The State of Japanese Luxury Fashion Influence - Summer 2019
Content from Christian Dior achieved the highest Media Value from Japanese Luxury Influencers. Despite the brand’s social media push for the Dior Saddle Bag, Wearisma’s analysis revealed that the “Lady Dior” bag, the Dior “Book” tote bag and Dior belts were more popular among Japanese Luxury audience.
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Seasonal Report: The State of Singaporean Beauty Influence - Summer 2019
After a successful collaboration with one Singaporean Beauty Influencer, the US-based, e-commerce cosmetics brand BH Cosmetics came out on top, generating the highest Media Value this summer. Discover the ingredients to their formula for success in our latest report
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Seasonal Report: The State of Singaporean Fashion Influence - Summer 2019
While Adidas achieved the highest Media Value among Singaporean Fashion Influencers, H&M achieved an impressive 7.9% Engagement Rate during this period. Discover the secrets to their successful Influencer strategies in our latest report.
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Seasonal Report: The State of Singaporean Luxury Fashion Influence
Luxury Mega-Influencer Jamie Chua (@ec24m) generated the highest Media Value for the top two brands: Christian Dior and Hèrmes. Discover the key ingredient to her content's success in our latest report.
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The State of UK Automotive Influence
Content from automotive influencers generated the highest engagement rate in Q1 2019. Discover how they can help to kick the UK automotive industry into fifth gear by downloading ‘The State of UK Automotive Influence’ now.
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The State of French Beauty Influence Q4 2018 a study by CEW France and Wearisma
In an exciting new collaboration with CEW France, this white paper reveals how Influencer Marketing is supporting innovation, both in terms of facilitating the transition of Indie Brands into Digital Giants, as well as fostering innovation of new bold looks.
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The State of British Luxury Influence a study by Walpole and Wearisma
The first in a series of White Papers from Wearisma and Walpole, this co-venture delivered a wealth of actionable insights that illustrated the landscape of British Luxury Influencer Marketing for 2019 and beyond.
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Power Global Brand Trust with Local Intelligence
Wearisma's white paper will provide you with insight into the golden rules of influencer marketing
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