WeArisma’s Partnership with Jing Daily: How Global vs. Local Beauty Brands Perform in China, June Edition

As Seen in Jing Daily

1st – 16th June 2024

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🌐 Proya dominated the 618 beauty buzz with a record-breaking $12.6M media value! The Guangdong couple (@广东夫妇) contributed $10.6M through 6 Douyin livestreams, showcasing the power of consistent mentions during events like 618.

🇨🇳 SK-II achieved $3.8M in media value this month. The Guangdong couple’s Douyin livestream from an SK-II counter across the 618 festival generated $3.5M, reinforcing SK-II’s leadership in China. 

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