100 brands. 20 markets. 4 sub-sectors. One definitive picture of sports influence in 2026. Download the full index and find out who’s winning, what’s working, and what it means for your brand.
The top sports brands are paying close attention to these numbers. Get the complete picture including platform breakdowns, brand rankings, trend signals and more in our free report.
Explore our interactive ranking of the Top 100 sports brands globally – filter by country, sub-category and key metrics.
Explore the full interactive rankings
Filter to see the Top 100 sports brands in apparel, digital fitness, nutrition and supplements and sports leagues globally and across 20 markets.
Explore the top sports influencers by content niche – ranked by EMV.
Discover the top 10 sports comedy influencers. Complete analysis with ranking based on EMV.
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Discover the top 10 influencers for match-day related content. Complete analysis with ranking based on EMV.
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Discover the top 10 influencers across the globe for the 'Get Ready With Me – Sports' trend. Complete analysis with engagement rates, media values, and editorial insights.
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Discover the top 10 influencers posting sports match highlights. Complete analysis with engagement rates, media values, and editorial insights.
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Discover the top 10 influencers for skills tutorials in sport. Complete analysis with engagement rates, media values, and editorial insights.
Read more →Instagram leads, TikTok is closing fast, and YouTube delivers the highest value per post. Three platforms with three distinct roles in sports and athleisure influence.
*TikTok, Instagram, and YouTube logos are trademarks of their respective owners. Use of these logos does not imply endorsement or affiliation of this report.
Sports comedy emerged as the highest growth trend +8.1% EMV and was driven almost entirely by TikTok, which more than doubled its contribution from $74.5M to $146.4M, flipping it from third to the top platform for the format.
The style resonating most was reactive, in-game humour: "out of context" clips, absurd match moments, and player reaction edits.
Our free report gives you a detailed breakdown into what's driving sport in 2026:
Our official report explores the rising intersection between sports, fashion, and culture – driven by court star collaborations and stand out storytelling.
Year-on-year, engagement with WNBA-related content has skyrocketed, with Engagement Rate up by 52.29% and total Engagement increasing by 51.55%, despite a 29.69% drop in total reach, suggesting a more invested, active audience. Meanwhile, content volume rose over 24%, showing growing media interest and sustained storytelling momentum around the league.
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