Top 10 Match-day Influencers by EMV

US-based model and lifestyle creator whose Knicks game-day vlogs generated $634.5K EMV across just three posts, with a single TikTok hitting 5.7M engagements at a 594% engagement rate. Her unready-for-the-game format — built on courtside energy over production polish — reads as genuinely personal rather than promotional. Instagram was her second-highest EMV platform at $283.1K, driven by reach rather than engagement rate. The strongest proof point in this ranking that raw fan emotion converts harder than crafted content.

US comedy and fashion creator with 1.5M followers whose Club World Cup match-day content — covering Boca Juniors vs Bayern Munich and Palmeiras vs Inter Miami within days of each other — generated $195.6K EMV across three posts. His Palmeiras TikTok hit 906.9K engagements at 60% engagement rate, while the near-identical Instagram post returned just 0.14% — one of the starkest platform distribution gaps in the ranking.

US-based self-development blogger with 6M followers whose handball game-day trilogy in Denver generated $144.4K EMV across three posts. His sub-0.2% engagement rate is the clearest illustration of the mega-influencer engagement paradox in this ranking: an audience built on personal growth content does not automatically activate when a creator pivots into live-sport storytelling. The travel-sport content blend nonetheless holds platform algorithmic value — all three posts across Instagram and TikTok contributed to a high total EMV.

US beauty and fashion blogger with 481.5K followers whose six NFL game-day vlogs generated $122.6K EMV with consistent 2–17% engagement rates across the season. Her in-game Charlotte Tilbury setting-spray test — slipped into a post-game vlog with no formal partnership framing — is one of the more interesting organic brand moments in this list, demonstrating how stadium access turns beauty content into live product trialling. Her Atlanta Falcons-adjacent positioning adds sports fandom credibility that keeps the lifestyle content from feeling generic.

UK lifestyle and fashion creator with 36.8K followers who generated $84.6K EMV across 20 posts — with a single Spurs vs Liverpool Carabao Cup TikTok hitting 162.6K engagements at a 908% engagement rate. Her e.l.f. Cosmetics x Spurs GRWM post, naming every product used, delivered 29.9K engagements at 97% engagement rate on TikTok and a matching 10% on Instagram — a rare double-platform win for a paid partnership at this follower scale. One of the most compelling cases in the ranking for why tribal sports audiences are becoming the preferred entry point for beauty brands seeking credible crossover.

US beauty and culture creator with 1.2M followers who generated $72.8K EMV across four game-day posts. Her 0.60% engagement rate reflects the challenge facing creators whose core identity sits adjacent to — rather than inside — the fan community. Her casual, warm content framing positions her well for beauty and fashion brands seeking sports-adjacent reach without the intensity of a dedicated fan creator.

US athlete and fashion creator with 514.8K followers whose single Instagram game-day vlog — tagged simply “Lil Game Day vlog 🙂‍↕️💚 #hoops” — generated $69.4K EMV at a 12% engagement rate. Her positioning as an athlete-creator rather than fan-creator gives her a distinct authority within sports content that fan-side vloggers cannot replicate. With only one of three content pieces collected, she remains the most under-leveraged name in this ranking.

US culture and fashion blogger with 2.6M followers whose Eagles NFL game-day Shorts generated $58.9K EMV across two YouTube posts — 300.6K engagements at 60% on the regular season vlog, 87.5K at 17% on the NFC Championship. Her NFC content, tagging Saquon Barkley, Jalen Hurts, and the Super Bowl run, demonstrates how post-season stakes amplify sports content ROI — a timing signal brands should factor in when activating around fan-creator talent. One of the few creators in this list making YouTube Shorts a primary format rather than a repurpose.

UK fitness instructor with 2.2M followers whose Snapdragon Cup activation for Microsoft Copilot+ generated $52.6K EMV across a mirrored Instagram and TikTok post. The content — weaving a personal mental health narrative around football fandom to create emotional permission for a tech product placement — is the most strategically constructed branded sports post in the ranking. His dual-platform distribution returned $30.5K and $22.1K respectively. At 0.54% ER his sports posts lag his lifestyle content, but his mental fitness framing, connecting match-day fandom to personal wellbeing, puts him ahead of a trend that wellness brands and sports rights holders are both beginning to invest in seriously.

German entrepreneur and vlogger with 2.3M followers whose Delay Sports match-day vlog and highlights post generated $36.7K EMV at a 34.5% engagement rate on YouTube — strong performance for a creator operating inside their own sports IP rather than attending someone else’s. His Icon League involvement signals a structural shift where influencers are building competitive sports assets rather than seeking stadium access, and his audience’s emotional investment in a team they discovered through a creator rather than a broadcaster changes the content economics entirely.