The top 100 fashion brands generated $14.4B in Earned Media Value in 2025, with TikTok emerging as the defining story of the year, up +45% YoY and now accounting for 25% of all fashion EMV, while Instagram fell -17% despite still holding the majority share. Growth is sharply polarised: American Eagle surged +216% and Ralph Lauren climbed +59%, while former giants Fashion Nova dropped -21% and Tommy Hilfiger fell -51%. Aspirational Luxury proved more resilient than Affordable Fashion, and the brands winning in 2025 are those that made TikTok a core channel rather than an afterthought.
Coming Soon Full Fashion ReportExplore our interactive ranking of the Top 100 fashion brands globally – filter by country, sub-category and key metrics.
Explore the full interactive rankings
Filter to see the Top 100 fashion brands across affordable fashion and aspirational luxury globally and across 20 markets.
Explore the top fashion influencers by content niche – ranked by EMV.
Discover the top 10 street style fashion influencers. Complete analysis with engagement rates, media values, and editorial insights.
Read more →
Discover the top 10 high street and affordable fashion influencers. Complete analysis with engagement rates, media values, and editorial insights.
Read more →
Discover the top global GRWM fashion influencers driving engagement across the globe, from TikTok mega-influencers to high-converting micro-creators.
Read more →
Discover the top 10 sustainable fashion influencers. Complete analysis with engagement rates, media values, and editorial insights.
Read more →Instagram remains the dominant platform by EMV – accounting for 62% of all fashion EMV but is falling (-17% YoY). TikTok is the standout growth story with a +45% surge, now representing 25% of total fashion EMV. With an EMV per post of $26.4K versus Instagram’s $10.6K, TikTok content is delivering 2.5x the value per post, suggesting highly efficient content performance that brands can no longer afford to ignore.
*TikTok, Instagram, and YouTube logos are trademarks of their respective owners. Use of these logos does not imply endorsement or affiliation of this report.
Affordable Fashion dominates fashion influence in 2025 — accounting for 76% of total EMV and 80% of all engagements globally. High street brands aren't just winning on volume; they're winning on connection, with UK creators producing some of the highest engagement rates in the dataset.
Primark content in the UK generated engagement rates above 63%, with discovery-led new-in content driving outsized reach for small accounts. The pattern mirrors what's happening across the US, where petite, midlife and niche-community creators on LTK and Amazon are consistently outperforming larger lifestyle accounts on engagement — proving that in affordable fashion, specificity beats scale.
See how the Top 100 beauty brands rank in terms of EMV and learn which trends are shaping the industry in 2026.
Explore →
See how the Top 100 sports brand rank in EMV and the trends and creators shaping the industry.
Explore →
Discover the creators, trends and brands who are leading the media and entertainment conversation in 2026.
Explore →
The Oscars have long been defined by the red carpet, but in 2026, the story extends far beyond it.
While the 98th Academy Awards drew 17.86 million viewers across ABC and Hulu, down 9% year-on-year, the cultural impact of the ceremony moved in the opposite direction. Earned Media Value (EMV) surrounding the top five films on social media surged by 230%, while reach increased by 131%.
The implication is clear. Audience attention is not disappearing, it is redistributing from live broadcast to social media. And within that shift, a new layer of influence has become impossible to ignore – creators.
While the ceremony itself remains one of the most powerful cultural stages globally, the way its moments travel, scale, and generate value is being fundamentally reshaped by the creator economy.
For platforms like Netflix, Apple TV and HBO, whose films saw the most success at this year’s awards, engagement and EMV spiked greatly.
Deconstructing where luxury impact actually comes from.
Awards season remains a critical moment for luxury brands – but the Golden Globes 2026 data shows that impact is shaped less by presence and more by how value is generated.
The 78th Festival De Cannes was a masterclass in purpose-driven storytelling, earning a collective €316.8M in earned media value (EMV). Here we look at the brands who led the way this year.
Book a demo today to explore our full data and insights into your competitor’s strategies, organic impact and much more.
State of Influence Index 2026 now LIVE - Explore the creators, trends and platforms driving conversations
