Explore real-world case studies, cultural insights, expert perspectives, and strategy resources — all designed to sharpen your creator strategy.
Discover how leading brands and agencies use our platform to boost productivity and grow ROI and brand impact.
Understand which brands and influential voices are shaping culture and what sets them apart.
Fashion’s biggest night, by the numbers
The 2026 Met Gala delivered staggering numbers across every metric WeArisma tracks. Early results from May 3 to 7 across influential voices, including VIPs, creators, and media outlets reveal:
Earned Media Value (EMV): $1.49B
What makes this year particularly remarkable is the sheer scale of organic creator participation, the 2026 Met Gala has set a new benchmark for influencer-driven cultural moments in fashion.
Coachella has always been a cultural mirror that reflects the latest trends in music, fashion and lifestyle.
It is also a platform for innovative activations from the biggest brands around the world. The most effective activations this year blended creativity, cultural relevancy and influencer authenticity in ways that generated measurable, lasting value. Here are five brands that proved it.
The Oscars have long been defined by the red carpet, but in 2026, the story extends far beyond it.
While the 98th Academy Awards drew 17.86 million viewers across ABC and Hulu, down 9% year-on-year, the cultural impact of the ceremony moved in the opposite direction. Earned Media Value (EMV) surrounding the top five films on social media surged by 230%, while reach increased by 131%.
The implication is clear. Audience attention is not disappearing, it is redistributing from live broadcast to social media. And within that shift, a new layer of influence has become impossible to ignore – creators.
While the ceremony itself remains one of the most powerful cultural stages globally, the way its moments travel, scale, and generate value is being fundamentally reshaped by the creator economy.
For platforms like Netflix, Apple TV and HBO, whose films saw the most success at this year’s awards, engagement and EMV spiked greatly.
Access reports on the most influential brands and voices setting the pace, and the strategies behind their success.
Access practical guides, tools, and resources to optimize your creator strategy.
Beauty influencer marketing benchmarks help brands determine whether campaign performance is strong, average, or underperforming. As budgets increase and performance scrutiny intensifies, reliable benchmarks have become essential for evaluating engagement rate, EMV, and creator strategy across platforms.
Your influencer outreach strategy is pivotal to the ongoing success of your creator marketing campaigns.
But while influencer outreach may be a valuable activity, sourcing and reaching out to potential best-fit creators can be time-consuming.
Stay ahead of the curve with influencer marketing tips designed for today’s creator economy. Read our 10 actionable influencer marketing tips designed to help you maximize ROI, streamline campaigns, and build authentic creator partnerships that last.
Download the full summary and earn sustainable success in 2025 and beyond.
Dive into expert commentary and forward-thinking perspectives on the trends shaping the creator economy.
Cannes Lions has always been where the industry takes stock, not just of the work, but of where the money is going and why. This year, creator marketing will be front and centre. Not because it’s new, but because the ground underneath it is shifting in ways that are forcing brands to fundamentally rethink how they plan, measure and value creator partnerships.
Here are the three topics we expect to define the week.
Discover the most groundbreaking entertainment marketing insights from our eye-opening panel discussion at ‘The State of Influence 2025 and future-proof your brand for tomorrow’s creator economy.
The collaboration is the first of its kind to measure sales impact from WeArisma’s industry-leading influencer marketing data.
NIQ, the leading consumer intelligence company, today announced a strategic global relationship with WeArisma, the leading creator marketing measurement and optimization platform for brands and agencies.
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State of Influence Index 2026 now LIVE - Explore the creators, trends and platforms driving conversations
