Explore real-world case studies, cultural insights, expert perspectives, and strategy resources — all designed to sharpen your creator strategy.
Discover how leading brands and agencies use our platform to boost productivity and grow ROI and brand impact.
Understand which brands and influential voices are shaping culture and what sets them apart.
The World Cup is the one event that stops the entire world at once, and in 2026 it became as much a stage for brands and creators as for the players.
Across the full tournament $10.12bn in Earned Media Value was driven by more than 24,000 creators.
The verdict from the data is clear: the brands that won weren’t the biggest spenders, they were the ones fans and creators actually posted about.
Wimbledon is a cultural stage as much as a tennis tournament. In 2026, the brands that won on earned media weren’t always the ones with a sponsorship deal.
A data-led breakdown of the brand campaigns generating the highest social impact in the first three weeks of the tournament, and what the strategies behind them reveal.
Access reports on the most influential brands and voices setting the pace, and the strategies behind their success.
Access practical guides, tools, and resources to optimize your creator strategy.
BEYOND THE TAG
Creators talk about brands all the time. They just don’t always type them.
If your reporting only reads what’s written (captions, tags, handles and hashtags), the brands they speak about out loud never show up.
Want to know how much of your brand’s conversation is happening out loud?
Beauty influencer marketing benchmarks help brands determine whether campaign performance is strong, average, or underperforming. As budgets increase and performance scrutiny intensifies, reliable benchmarks have become essential for evaluating engagement rate, EMV, and creator strategy across platforms.
Your influencer outreach strategy is pivotal to the ongoing success of your creator marketing campaigns.
But while influencer outreach may be a valuable activity, sourcing and reaching out to potential best-fit creators can be time-consuming.
Dive into expert commentary and forward-thinking perspectives on the trends shaping the creator economy.
BEYOND THE TAG
Creators talk about brands all the time. They just don’t always type them.
If your reporting only reads what’s written (captions, tags, handles and hashtags), the brands they speak about out loud never show up.
Want to know how much of your brand’s conversation is happening out loud?
Cannes Lions has always been where the industry takes stock, not just of the work, but of where the money is going and why. This year, creator marketing will be front and centre. Not because it’s new, but because the ground underneath it is shifting in ways that are forcing brands to fundamentally rethink how they plan, measure and value creator partnerships.
Here are the three topics we expect to define the week.
Discover the most groundbreaking entertainment marketing insights from our eye-opening panel discussion at ‘The State of Influence 2025 and future-proof your brand for tomorrow’s creator economy.
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