🎉 WeArisma joins forces with NielsenIQ (NIQ) to, for the first time ever, measure the impact of Creator Marketing on sales.

WeArisma Resources

Uncover the Power of Influence

Explore real-world case studies, cultural insights, expert perspectives, and strategy resources — all designed to sharpen your creator strategy.

Cultural Moments

Understand which brands and influential voices are shaping culture and the strategies behind their success.

Cannes Film Festival 2025: Most Talked About Brands and Moments

Unlock the Future of Personal Care Influence

Unlock the Future of Athleisure Influence

Case Studies

Discover how leading brands and agencies use our platform to boost productivity and grow ROI and brand impact.

Coty: Client Success Story

Knowledge Hub

Access practical guides, tools, and resources to optimize your creator strategy.

How To Write a Good Influencer Brief: 7 Non-Negotiables

Uncover the non-negotiables of an influencer brief that results in head-turning content, positive brand exposure, and a genuine return on investment (ROI).

 

Paid vs Organic Influencer Marketing Strategy: Which is Best for Your Brand?

Discover the dynamics of paid and organic influencer marketing strategies to decide which route is best for your brand.

 

How to Turn Data into Strategy: A Marketer’s Guide to the 2025 Beauty State of Influence

In beauty, things move fast. But strategy? That’s what sets the leaders apart.

Our 2025 Beauty State of Influence Report is packed with insights,  but knowing how to turn those into action is where the real value lies. Whether you’re optimising influencer partnerships, reallocating budgets, or jumping on the right trends, here’s how to make the most of your data.

Point of View

Dive into expert commentary and forward-thinking perspectives on the trends shaping the creator economy.

NIQ announces global collaboration with WeArisma to measure the impact of creator marketing on sales and brand perception. 

 

The collaboration is the first of its kind to measure sales impact from WeArisma’s industry-leading influencer marketing data. 

NIQ, the leading consumer intelligence company, today announced a strategic global relationship with WeArisma, the leading creator marketing measurement and optimization platform for brands and agencies.

What Is The True ‘Cost of Dull?’ Essential Takeaways From Our Keynote Speech 

Watch Peter Field and Adam Morgan’s needle-moving keynote speech from ‘The State of Influence 2025: Decoding What Works’ and uncover the true ‘Cost of Dull.’

 

Needle-Shifting Lessons From ‘The State of Influence 2025: Decoding What Works’

We invited some of the brightest minds in the industry to discuss the future of the creator economy at London’s iconic Tate Modern. Here’s a roundup of the event’s most needle-moving takeaways.

 

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