New York Fashion Week SS27 Report

Concentrated Leadership, Divergent Routes
Tommy Hilfiger, Calvin Klein and Michael Kors captured 68% of the season’s $326.3M in media value. Tommy Hilfiger led at $111.6M on international reach, Calvin Klein at $65.9M (+39% YoY) on an owned-channel surge, and Michael Kors at $45.7M on owned resilience despite an earned pullback.

Regional Power Sits With NORAM
NORAM took 62% of media value, with APAC (17.5%) narrowly ahead of EMEA (17.1%). Tommy Hilfiger drove 60% of APAC’s media value ($34.3M), four times the next brand, and Carolina Herrera held 42% of LATAM ($5.2M).

Platform Value Concentrates in Three Channels
Instagram led at 43% of media value ($139.6M), with Facebook (30%) and TikTok (23%) splitting most of the rest, together carrying 96% of the season’s conversation.

Top Voices Carry Outsized Weight
Jisoo led all voices at $20.0M in earned media, 24% ahead of Gigi Hadid. Top voices carried 46% of Tommy Hilfiger’s EMV, 39% of Calvin Klein’s and 59% of Khaite’s.

Download the full report for brand rankings, regional breakdowns, platform performance, voice analysis, and search impact data.