100 brands. 20 markets. 3 sub-sectors. One definitive picture of beauty influence in 2026. Download the full index and find out who’s winning, what’s working, and what it means for your brand.
The top beauty brands are paying close attention to these numbers. Get the complete picture including platform breakdowns, brand rankings, trend signals and more in our free report.
Explore our interactive ranking of the Top 100 beauty brands globally – filter by country, sub-category and key metrics.
Explore the full interactive rankings
Filter to see the Top 100 beauty brands in makeup, skincare and fragrance globally and across 20 markets.
Explore the top beauty influencers by content niche – ranked by EMV.
Top macro influencers shaping K-beauty globally.
Read more →
Discover Q1 2026's top drugstore beauty influencers with engagement insights.
Read more →
Influencers shaping the Get Un-Ready With Me movement worldwide.
Read more →
Top fragrance influencers redefining scent layering.
Read more →
Global beauty influencer analysis and rankings.
Read more →Each platform has a distinct role in beauty influence: Instagram remains key despite losing the top spot to TikTok, while YouTube is underutilized but highly valuable to brands.
*TikTok, Instagram, and YouTube logos are trademarks of their respective owners. Use of these logos does not imply endorsement or affiliation of this report.
K-Beauty emerged as the fastest-growing of all trends in the beauty industry, with EMV surging 90.3% YoY. TikTok is the key driver (+157%), while viral sub-trends like "glass skin" nearly quadrupled in media value.
Medicube was the breakout brand of 2025 for K-Beauty. Its EMV jumped +286% from $65M to $252M — the largest of any K-Beauty brand.
Our free report gives you a detailed breakdown into what's driving beauty in 2026:
In 2026, beauty influencer marketing is shifting away from reach-led strategies towards trust, relevance and measurable effectiveness. From dermfluencers to mid-macro creators and emerging skincare routines, these trends reveal how influence is evolving, and how brands should measure impact.
Year-on-year, engagement with WNBA-related content has skyrocketed, with Engagement Rate up by 52.29% and total Engagement increasing by 51.55%, despite a 29.69% drop in total reach, suggesting a more invested, active audience. Meanwhile, content volume rose over 24%, showing growing media interest and sustained storytelling momentum around the league.
Book a demo today to explore our full data and insights into your competitor’s strategies, organic impact and much more.
