Download your copy! The Digital Influence 100 showcases the Top 100 brands by industry, most celebrated by influencers, press and celebrities worldwide and their communities. It is a multi-metric, transparent and accountable ranking of brands measuring these key media channels across social media platforms. Discover the brands and influencers who ranked highly this Summer in […]
Discover what there is to learn beyond EMV
Download your copy today! In the current climate, it’s easy for your brands to get lost in the crowd. Wearisma’s intelligent solutions power global brands to stay ahead of the curb by providing them with full and accurate metrics to help them make strategic decisions. In this insight you will learn: What happens when you […]
How has #beauty changed in APAC in 2020? – Part 2 [Infographic]
In the first half our ‘How has beauty changed in APAC in 2020?’ infographic series, we looked into the strategies winning among beauty audiences in Japan, Singapore, Malaysia and Hong Kong. Using Wearisma’s intelligent brand analytics tool, in the instalment, we’re zooming in on Thailand, Taiwan and South Korea. Discover how celebrity-driven campaigns, video content […]
How has #beauty changed in APAC in 2020? – Part 1 [Infographic]
The first half of 2020 has been tough for many beauty brands. With lockdown enacted, events were cancelled, resulting in considerable performance drops, particularly those with event led strategies. However, Wearisma’s insights reveal that in APAC, the beauty industry is bouncing back. Engagements with #Beauty content across APAC have increased by 45% between Q2 and […]
The NEW Fenty Effect: #MaleBeauty
Singer and mogul Rihanna launched Fenty Beauty back in September 2017 to overnight success. Already reaching $600 million in revenue in 2019 with $1bn in sight, her ambition has moved from Beauty to Skincare. With their motto “beauty for all”, the popularity of the brand can be credited to their commitment to inclusivity in both […]
The State of French Beauty Influence Q4 2018: A study by CEW France and Wearisma (ENGLISH)
Download your copy today! If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Seasonal Report: The State of UK Beauty Influence – Summer 2019
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Seasonal Report: The State of USA Beauty Influence – Summer 2019
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Seasonal Report: The State of French Beauty Influence – Summer 2019
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Seasonal Report: The State of Japanese Beauty Influence – Summer 2019
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Seasonal Report: The State of Singaporean Beauty Influence – Summer 2019
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
The State of French Beauty Influence Q4 2018: A study by CEW France and Wearisma (FRENCH)
Download your copy today! If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Crowd Pleasing Cosmetics [Infographic]
As part of our partnership with CEW France to create The State of French Beauty Influence White Paper, we have discovered the specific cosmetics that brands should be promoting online with the help of Influencers. We have revealed the cosmetics that are not only the most popular with Beauty Influencers but the ones that produce […]
How can K-Beauty Withstand Global Competition: Lessons from France
Despite the growing online furore, K-Beauty faces challenges which may curtail the global social media penetration of K-Beauty brands. Taking lessons from France – a country that plays an important role in the cosmetics industry, both nationally and internationally, Wearisma has revealed winning influencer marketing strategies that K-Beauty brands can implement to ensure online domination. […]
Influencer Marketing for J-Beauty: Lessons from France
Fresh off the heels of an exciting new partnership with CEW France – a leading network for beauty professionals, Wearisma has launched ‘The State of French Beauty Influence’ white paper. This joint publication delivered fresh insights into the growth of the beauty industry and how Influencers are driving online conversations in this sector. The global […]
Wearima Launches The State of French Beauty Influence with CEW France
Last Week, Wearisma announced a new, one of a kind partnership with CEW France – an international network of key stakeholders within the world of beauty. This partnership has resulted in the publication of ‘The State of French Beauty Influence’ a joint white paper revealing never before seen, valuable insights into the emerging French beauty […]
Influencers Reveal the Makeup of China’s Beauty Industry
The global cosmetics market is expected to grow by 7% between 2018 and 2023 and this growth has become a hotbed for digital disruption. ‘Born-digital’ and independent beauty brands have been growing four times as fast as the larger legacy brands, revealing a clear preference for novelty among global beauty consumers. Our own analysis further […]
Which top Beauty Brands are mentioned most by Japanese Influencers?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in […]
Who are the 3 most mentioned Beauty Brands in France in 2018?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in […]
Who was UK’s most popular Beauty Brand in 2018?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in […]
Is Anastasia Beverly Hills still the most mentioned Beauty Brand in the USA?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in […]
Beauty in Asia: Micro or Macro Influencers? (South Korea and Japan Edition)
The Asian beauty market is defined by its ability to swiftly launch new brands, new products and new technologies charged by the adoption of the digital world which is completely reshaping the retail market. With over 9.9% of beauty product sales occurring online in Asia, digital channels have lowered barriers to entry, enabling consumers from […]
The Beauty Brands That Dominated China In August
In August, the Chinese microblogging platform, Weibo announced that it saw an increase of growth in Q2 (via younger users joining the platform) of 70 million additional users amounting to a total of 431 million monthly active users. Weibo is on the rise again as this is coupled with net revenues of $426.6m in Q2 […]
Wearisma 2017 UK Beauty Influencer Marketing Trends: Top 5 Insights
Hello all! Happy Spring Time (even though the weather may not look it this week in London). Our data scientists here at Wearisma have been hard at work making sense of all influencer data from all parts of the world. This month we focused on extracting the top trends in the UK Beauty Market. Stay […]