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How has #beauty changed in APAC in 2020? – Part 2 [Infographic]

How has #beauty changed in APAC in 2020? – Part 2 [Infographic]

In the first half our ‘How has beauty changed in APAC in 2020?’ infographic series, we looked into the strategies winning among beauty audiences in Japan, Singapore, Malaysia and Hong Kong. Using Wearisma’s intelligent brand analytics tool, in the instalment, we’re zooming in on Thailand, Taiwan and South Korea. Discover how celebrity-driven campaigns, video content and other strategies were adopted…

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How has #beauty changed in APAC in 2020? – Part 1 [Infographic]

The first half of 2020 has been tough for many beauty brands. With lockdown enacted, events were cancelled, resulting in considerable performance…
The NEW Fenty Effect: #MaleBeauty

Singer and mogul Rihanna launched Fenty Beauty back in September 2017 to overnight success. Already reaching $600 million in revenue in 2019…
How can K-Beauty Withstand Global Competition: Lessons from France

Despite the growing online furore, K-Beauty faces challenges which may curtail the global social media penetration of K-Beauty brands. Taking lessons from…
Influencer Marketing for J-Beauty: Lessons from France

Fresh off the heels of an exciting new partnership with CEW France – a leading network for beauty professionals, Wearisma has launched…
Wearima Launches The State of French Beauty Influence with CEW France

Last Week, Wearisma announced a new, one of a kind partnership with CEW France – an international network of key stakeholders within…
Influencers Reveal the Makeup of China’s Beauty Industry

The global cosmetics market is expected to grow by 7% between 2018 and 2023 and this growth has become a hotbed for…
Which top Beauty Brands are mentioned most by Japanese Influencers?

It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at…
Who are the 3 most mentioned Beauty Brands in France in 2018?

It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at…
Who was UK’s most popular Beauty Brand in 2018?

It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at…