Despite the challenges of 2020, the beauty industry in APAC is rebounding, with a 45% increase in #Beauty content engagements from Q2 to Q3, driven by local influencers, product seeding, and user-generated content.
Published On: August 26, 2020
The first half of 2020 has been tough for many beauty brands. With lockdown enacted, events were cancelled, resulting in considerable performance drops, particularly those with event led strategies. However, Wearisma’s insights reveal that in APAC, the beauty industry is bouncing back. Engagements with #Beauty content across APAC have increased by 45% between Q2 and Q3.
In a new two-part infographic series we’re investigating ‘How has beauty changed in APAC in 2020?’ In part one, we’ve identified how local influencers, product seeding campaigns and user-generated content were among the chief strategies adopted by leading beauty brands in Japan, Singapore, Malaysia and Hong Kong. In a year of uncertainty, what can we learn from APAC brands about harnessing the power of brand advocacy to be both adaptive and resilient? Find out below.
“Lorem ipsum dolor sit amet consectetur. Diam platea at tempor ut ut egestas venenatis. Placerat eros eget commodo ut cursus. Enim libero nibh facilisis est. At phasellus mauris ornare posuere consequat. Quam lacus curabitur consectetur amet libero tortor eu volutpat sit. Venenatis eget aenean in enim.”
Stay tuned next week for part two of our series where we’ll reveal how celebrity-driven campaigns and video content were among the chief strategies adopted by winning beauty brands in Thailand, Taiwan and South Korea.
Do you want to know more about the latest trends in your market? Wearisma’s powerful analytics tool allows you to make intelligent insights so you can ensure your campaign’s success!
Contact us now to request a free demo that will take you on the first steps to maximising the results of your influencer campaigns!
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Niche influencers, with their dedicated and engaged audiences, offer brands better ROI, authentic engagement, and the opportunity to build long-term partnerships, making them an increasingly valuable asset in the evolving landscape of influencer marketing.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma is a specialist in precision earned media that unleashes the power in numbers. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities and optimise business results. Removing the guesswork and reducing the risk.
