Despite the challenges of 2020, the beauty industry in APAC is rebounding, with a 45% increase in #Beauty content engagements from Q2 to Q3, driven by local influencers, product seeding, and user-generated content.
Published On: August 26, 2020
The Resilient Beauty Industry in APAC: Key Strategies from Japan, Singapore, Malaysia, and Hong Kong
The first half of 2020 has been tough for many beauty brands. With lockdown enacted, events were cancelled, resulting in considerable performance drops, particularly those with event led strategies. However, Wearisma’s insights reveal that in APAC, the beauty industry is bouncing back. Engagements with #Beauty content across APAC have increased by 45% between Q2 and Q3.
In a new two-part infographic series we’re investigating ‘How has beauty changed in APAC in 2020?’ In part one, we’ve identified how local influencers, product seeding campaigns and user-generated content were among the chief strategies adopted by leading beauty brands in Japan, Singapore, Malaysia and Hong Kong. In a year of uncertainty, what can we learn from APAC brands about harnessing the power of brand advocacy to be both adaptive and resilient? Find out below.
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Stay tuned next week for part two of our series where we’ll reveal how celebrity-driven campaigns and video content were among the chief strategies adopted by winning beauty brands in Thailand, Taiwan and South Korea.
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