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Cultural Moments

Understand which brands and influential voices are shaping culture and what sets them apart.

All Cultural Moments

What’s Next For The Creator Economy? Key Insights From Our ‘Sports and Athleisure 2025 State of Influence’ Report

Sports and Athleisure marketing is on the move. Connect with the biggest shifts shaping the creator economy to get ahead of the game in 2025 and beyond.

 

The Fashion Brand Winners of Wimbledon 2025 (Brands + Influencers)

We’ve witnessed a wealth of dazzling activations from some of the world’s leading fashion brands, and there are three clear winners.

 

Emerging Creator Economy Trends: Insights From Our ‘Luxury 2025 State of Influence’ Interactive Report

Creator marketing in luxury is evolving. Uncover the key shifts shaping the industry and discover the strategies driving success in this exciting new chapter for the creator economy.

 

What’s Happening In The Creator Economy? Insights From Our ‘Beauty 2025 State of Influence’ Interactive Report

The beauty marketing landscape is evolving. Uncover the key shifts shaping the industry and connect with the initiatives currently fuelling impact in the new age of the creator economy.

Why Dior, Jean Paul Gaultier & Belmond Are Winning the Luxury Influence Game in 2025

In our latest report, we spotlight how Dior Beauty, Jean Paul Gaultier, and Belmond are redefining brand storytelling through immersive hospitality experiences – and what this means for creator strategy in 2025.

Is Stunt Marketing Making a Comeback?

Apple TV+ brought guerrilla back for the Creators’ age, turning  ‘Severance’ into a bonafide cultural obsession in the process.

Brand Winners of the Cannes Film Festival 2025

The 78th Festival De Cannes was a masterclass in purpose-driven storytelling, earning a collective €316.8M in earned media value (EMV). Here we look at the brands who led the way this year.

 

Winners of The Met Gala 2025 (Brands + Influencers)

The 2025 event saw a +30% year-over-year increase in EMV. This milestone highlights the Gala’s heightened cultural relevance and increased creator engagement.

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