About us

We Bring Clarity, Speed and Impact to the Creator Economy.

WeArisma was founded in 2015 by Jenny Tsai, who recognized the growing influence of individual personalities on social media while working as Hearst Media’s youngest International Digital Director.

Inspired by the book ‘Moneyball’ and leveraging her engineering background from Princeton and Cambridge, Jenny applied data analytics and AI principles to creator marketing to build a platform that brings clarity, speed and impact to the creator economy.

Today WeArisma operates worldwide from offices in London, New York, Paris, and Singapore, and is trusted by leading brands and agencies.


“In a world with over 130 million influential voices, ensuring you are leveraging the right voice to influence your target customer is essential. We've transformed creator marketing into an authentic marketing channel by blending human expertise with AI."
Jenny Tsai
Founder & CEO

We Think Forward

We use data and AI to make creator marketing smarter, faster, and more intuitive. Our tools help brands and creators connect in ways that drive real measurable results and lasting cultural impact

We Build Boldly

Our team brings together talent from engineering, influencer marketing, data science, product, and research. We believe our differences make us stronger and spark the innovation our clients love.

We’re Diverse by Design

From engineering to product, we aim high and move fast using cutting-edge tech to stay ahead in a world that’s always changing. We thrive on innovation, collaboration, and the drive to turn bold ideas into real-world solutions.

Global Operations, Local Precision.

London

Global Headquarters

New York

Americas Hub

Paris

European Operations

Singapore

APAC Headquarters