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How tiered gifting can increase your BAI™ score
We’re excited to announce the launch of Wearisma’s Brand Advocacy Index™ (BAI™), our proprietary metric which measures the intensity of your brand’s community of advocates. In our last blog, we…
Continue Reading How tiered gifting can increase your BAI™ score
You don’t just need influencers, you need brand advocates
Traditionally, brands have clamoured to work with influencers based on their hyper-visibility and their ability to generate…
Deep-dive analysis into 6 top confectionery brands’ influencer Share of Voice
While fashion, beauty and lifestyle influencers have traditionally dominated the influencer marketing sphere, recent years have seen…
Deep-dive analysis into 5 top jewellery brands’ influencer Share of Voice
As the only provider of influencer Share of Voice reports, Wearisma’s unique competitor analysis allows you to…
Wearisma appoints Philippe Renon as Chief Revenue Officer to drive rapid growth across global markets
Wearisma, the leading and global influencer marketing enterprise solutions, has just announced the appointment of Philippe Renon…
How fast-fashion giant Oh Polly is reaching new heights with TikTok
With the world at home, online retailers have soared at the hands of the lucrative “see it,…
How Dolce & Gabbana, Tommy Hilfiger and Burberry are securing global growth
With the digital market booming, an effective brand advocacy strategy has transformed from a “nice to have”…
4 Influencer marketing predictions for pandemic-proof brands in 2021
After an unprecedented year, brands around the globe are poised to create a pandemic-proof digital strategy and…
The most engaged topics and brands in 2020!
Utilising Wearisma’s powerful analytics tool we have identified the trends which dominated conversations among online audiences in…
6 brands that are winning on TikTok
With 800 million active users and counting, TikTok has emerged as the world’s fastest-growing social media platform…
Wearisma’s Ones to Watch: Black History Month 2020
Brands who promote socially conscious content are growing in importance among online audiences. Our insights have revealed…
Disrupting the Timeline E02: ‘The Business of Sustainability’
We’re so excited to be sharing the second installment of Wearisma’s new video podcast series ‘Disrupting the…
TikTok Integration: Meet Wearisma’s New Solution to the World’s Fastest-Growing App
With 800 million active users it goes without saying that TikTok has taken over the Social Media…
Trending topics Q2 2020: What’s driving conversations in the UK, USA, France, Japan, and Italy?
Now more than ever, social media is looked at as an essential means of communication so brands…
[UPDATED] Is this good?: Your definitive guide to measuring the cost and impact of your influencers
Wearisma’s new series ‘Is this good?’ will provide you with the key metrics to help you understand…
From Gymshark to Peloton, 5 health and wellness brands that are dominating social media
The Fitness Industry in the UK alone is worth a whopping £3.8B, but with lockdown leading to…
Wearisma Launches ‘Disrupting the Timeline’ Video Podcast
We’re excited to announce the launch of our new video podcast series ‘Disrupting the Timeline’ Every month…
How has #beauty changed in APAC in 2020? – Part 2 [Infographic]
In the first half our ‘How has beauty changed in APAC in 2020?’ infographic series, we looked…
How has #beauty changed in APAC in 2020? – Part 1 [Infographic]
The first half of 2020 has been tough for many beauty brands. With lockdown enacted, events were…
Why influencers are increasingly becoming the only viable marketing channel
The pandemic has propelled brands into unchartered territory when it comes to the way they communicate with…
Clicks and Sales Tracking: Complete your marketing funnel with Wearisma’s new tool
How can you accurately measure if you’re generating an impactful and cost-effective influencer marketing campaign? Wearisma’s newest…
‘Is this good?’: Your definitive guide to Product Seeding in 3 easy steps
Wearisma’s new series ‘Is this good?’ will provide you with the key metrics to help you understand…
5 Homeware Brands That are Dominating Social Media
The UK’s homeware industry is worth £13.5B and shows no signs of stopping with an estimated growth…
Why #RealPeople are Your New Marketing Weapon
With diversity and inclusion being at the forefront of our everyday conversations #realpeople are fast becoming one…
5 Black-owned brands creating serious brand buzz!
Last week marks the second Black Pound day, an ongoing campaign to support the growth of black-owned…