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Sustainable Influence Part 2: How fashion brands use social media to tackle clothing waste
In our new three part series, we’re highlighting the different ways that social media is crucial to the fight for a more sustainable future. In an era where sustainability is…
Sustainable Influence Part 1: In the fight for sustainability, Influencer Marketing matters #COP26
In our new three part series, we’re highlighting the different ways that social media is crucial to…
Listen: Keep Optimising Podcast – How to Find the Right Influencers with Jenny Tsai, Founder and CEO at Wearisma
We’re delighted to share that Wearisma’s Founder and CEO Jenny Tsai is the most recent feature on…
BHM Part 2: Meet the brands who are doing it right
Actions speak louder than words. Instead of simply posting about racial equality and the importance of lifting…
BHM Part 1: What brands need to consider when celebrating Black History Month.
Following a year of racial turmoil and the subsequent calls for social justice across the globe, here…
Webinar: How to stop building an audience (and create a community instead)
To celebrate the launch of our new brand advocacy report, Wearisma’s CEO and Founder Jenny Tsai hosted…
Meet the Clients: Grace Fung, Influencer Marketing and Comms Lead, Coty UK
Last week we launched our new and exciting Video Series ‘Meet The Clients’ where in each episode…
Women’s Equality Day
August 26th is Women’s Equality Day in the US, commemorating the signing into law of the Women’s…
Meet the Clients: Emma Little, Global Brand Advocacy Manager, MADE.COM
We’re delighted to announce the launch of our new Video Series ‘Meet The Clients’ where we are…
7 Tips to create an Ethical Influencer Marketing Strategy (that protects your brand reputation)
As brands continue to invest more in influencer marketing, they need to think carefully about whether their…
Wearisma’s Ones to Watch: The influencers and advocates leading the charge in the LGBTQ space
Every year as Pride month arrives, brands all over the world step out to show their support…
Wearisma Becomes Certified Partner of Social Media Monitoring Company Digimind
Today, we’re delighted to announce our new partnership with social listening platform Digimind in response to the…
Make your commitment to D&I go beyond Pride month
Every year Pride month arrives is a perfect time to think about how to be more inclusive…
CEW UK x Coty x Wearisma webinar: Getting results from the right brand advocates
The beauty industry has spearheaded the growth of online brand advocacy despite having the greatest obstacles to…
How tiered gifting can increase your BAI™ score
We’re excited to announce the launch of Wearisma’s Brand Advocacy Index™ (BAI™), our proprietary metric which measures…
You don’t just need influencers, you need brand advocates
Traditionally, brands have clamoured to work with influencers based on their hyper-visibility and their ability to generate…
Deep-dive analysis into 6 top confectionery brands’ influencer Share of Voice
While fashion, beauty and lifestyle influencers have traditionally dominated the influencer marketing sphere, recent years have seen…
Deep-dive analysis into 5 top jewellery brands’ influencer Share of Voice
As the only provider of influencer Share of Voice reports, Wearisma’s unique competitor analysis allows you to…
Wearisma appoints Philippe Renon as Chief Revenue Officer to drive rapid growth across global markets
Wearisma, the leading and global influencer marketing enterprise solutions, has just announced the appointment of Philippe Renon…
How fast-fashion giant Oh Polly is reaching new heights with TikTok
With the world at home, online retailers have soared at the hands of the lucrative “see it,…
How Dolce & Gabbana, Tommy Hilfiger and Burberry are securing global growth
With the digital market booming, an effective brand advocacy strategy has transformed from a “nice to have”…
4 Influencer marketing predictions for pandemic-proof brands in 2021
After an unprecedented year, brands around the globe are poised to create a pandemic-proof digital strategy and…
The most engaged topics and brands in 2020!
Utilising Wearisma’s powerful analytics tool we have identified the trends which dominated conversations among online audiences in…
6 brands that are winning on TikTok
With 800 million active users and counting, TikTok has emerged as the world’s fastest-growing social media platform…
Wearisma’s Ones to Watch: Black History Month 2020
Brands who promote socially conscious content are growing in importance among online audiences. Our insights have revealed…