Menu

Part Two: Emoji Marketing for 2019 with Wearisma’s latest launch

In the second part of our two-part series celebrating the launch of Wearisma’s new Emoji Cloud which allows users to see how audiences are responding to Influencer content, we have revealed the most popular emojis in January 2019 in 5 different regions. Emojis are used the world over with many such as linguistics professor and […]

Two-Part Series: Emoji Marketing for 2019 with Wearisma’s latest launch

In the first of a two-part series celebrating the launch of Wearisma’s new Emoji Cloud which allows users to see how audiences are responding to Influencer content, we have revealed the most popular emojis in January 2019. Once hailed as one of the world’s fastest growing languages, Emojis (i.e. picture-words) have solidified their position as […]

Influencer Marketing for Mother’s Day

UK Mother’s Day is right around the corner! Boots, Pandora and Rose & Grey were among brands to execute innovative Mother’s Day campaigns last year but which Influencers and what type of content received the most interest? Mother’s Day represents a lucrative opportunity for brands to assist consumers set to purchase gifts for the important […]

Wearisma’s Influencer Insights: Japan

In the first of our new series investigating Influencer Marketing around the globe Wearisma has conducted a deep dive into Influencer Marketing in Japan. Find out which brands and Influencers are paving the way and driving online conversations in this region.

Crowd Pleasing Cosmetics [Infographic]

As part of our partnership with CEW France to create The State of French Beauty Influence White Paper, we have discovered the specific cosmetics that brands should be promoting online with the help of Influencers. We have revealed the cosmetics that are not only the most popular with Beauty Influencers but the ones that produce […]

How are leading FMCG brands doing Influencer Marketing?

Fashion and Beauty brands easily lend themselves to social media promotion due to the visual nature of their products. So, when engaging in Influencer Marketing the main question for these brands is ‘who?’. Due to their products being more functional than visual, FMCG brands showcase innovative Influencer Marketing strategies to grab people’s attention. Recently, consumers […]