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7 Tips to create an Ethical Influencer Marketing Strategy (that protects your brand reputation)
As brands continue to invest more in influencer marketing, they need to think carefully about whether their approach fulfils the ethical and equality-driven expectations that are rightly being placed on…
Wearisma’s Ones to Watch: The influencers and advocates leading the charge in the LGBTQ space
Every year as Pride month arrives, brands all over the world step out to show their support…
Wearisma Becomes Certified Partner of Social Media Monitoring Company Digimind
Today, we’re delighted to announce our new partnership with social listening platform Digimind in response to the…
Make your commitment to D&I go beyond Pride month
Every year Pride month arrives is a perfect time to think about how to be more inclusive…
CEW UK x Coty x Wearisma webinar: Getting results from the right brand advocates
The beauty industry has spearheaded the growth of online brand advocacy despite having the greatest obstacles to…
How tiered gifting can increase your BAI™ score
We’re excited to announce the launch of Wearisma’s Brand Advocacy Index™ (BAI™), our proprietary metric which measures…
You don’t just need influencers, you need brand advocates
Traditionally, brands have clamoured to work with influencers based on their hyper-visibility and their ability to generate…
Deep-dive analysis into 6 top confectionery brands’ influencer Share of Voice
While fashion, beauty and lifestyle influencers have traditionally dominated the influencer marketing sphere, recent years have seen…
Deep-dive analysis into 5 top jewellery brands’ influencer Share of Voice
As the only provider of influencer Share of Voice reports, Wearisma’s unique competitor analysis allows you to…
Wearisma appoints Philippe Renon as Chief Revenue Officer to drive rapid growth across global markets
Wearisma, the leading and global influencer marketing enterprise solutions, has just announced the appointment of Philippe Renon…
How fast-fashion giant Oh Polly is reaching new heights with TikTok
With the world at home, online retailers have soared at the hands of the lucrative “see it,…
How Dolce & Gabbana, Tommy Hilfiger and Burberry are securing global growth
With the digital market booming, an effective brand advocacy strategy has transformed from a “nice to have”…
4 Influencer marketing predictions for pandemic-proof brands in 2021
After an unprecedented year, brands around the globe are poised to create a pandemic-proof digital strategy and…
The most engaged topics and brands in 2020!
Utilising Wearisma’s powerful analytics tool we have identified the trends which dominated conversations among online audiences in…
6 brands that are winning on TikTok
With 800 million active users and counting, TikTok has emerged as the world’s fastest-growing social media platform…
Wearisma’s Ones to Watch: Black History Month 2020
Brands who promote socially conscious content are growing in importance among online audiences. Our insights have revealed…
Disrupting the Timeline E02: ‘The Business of Sustainability’
We’re so excited to be sharing the second installment of Wearisma’s new video podcast series ‘Disrupting the…
TikTok Integration: Meet Wearisma’s New Solution to the World’s Fastest-Growing App
With 800 million active users it goes without saying that TikTok has taken over the Social Media…
Trending topics Q2 2020: What’s driving conversations in the UK, USA, France, Japan, and Italy?
Now more than ever, social media is looked at as an essential means of communication so brands…
[UPDATED] Is this good?: Your definitive guide to measuring the cost and impact of your influencers
Wearisma’s new series ‘Is this good?’ will provide you with the key metrics to help you understand…
From Gymshark to Peloton, 5 health and wellness brands that are dominating social media
The Fitness Industry in the UK alone is worth a whopping £3.8B, but with lockdown leading to…
Wearisma Launches ‘Disrupting the Timeline’ Video Podcast
We’re excited to announce the launch of our new video podcast series ‘Disrupting the Timeline’ Every month…
How has #beauty changed in APAC in 2020? – Part 2 [Infographic]
In the first half our ‘How has beauty changed in APAC in 2020?’ infographic series, we looked…
How has #beauty changed in APAC in 2020? – Part 1 [Infographic]
The first half of 2020 has been tough for many beauty brands. With lockdown enacted, events were…
Why influencers are increasingly becoming the only viable marketing channel
The pandemic has propelled brands into unchartered territory when it comes to the way they communicate with…