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6 brands that are winning on TikTok
With 800 million active users and counting, TikTok has emerged as the world’s fastest-growing social media platform but compared to its counterparts, TikTok is still in its infancy. Undoubtedly, those…
Wearisma’s Ones to Watch: Black History Month 2020
Brands who promote socially conscious content are growing in importance among online audiences. Our insights have revealed…
Disrupting the Timeline E02: ‘The Business of Sustainability’
We’re so excited to be sharing the second installment of Wearisma’s new video podcast series ‘Disrupting the…
TikTok Integration: Meet Wearisma’s New Solution to the World’s Fastest-Growing App
With 800 million active users it goes without saying that TikTok has taken over the Social Media…
Trending topics Q2 2020: What’s driving conversations in the UK, USA, France, Japan, and Italy?
Now more than ever, social media is looked at as an essential means of communication so brands…
[UPDATED] Is this good?: Your definitive guide to measuring the cost and impact of your influencers
Wearisma’s new series ‘Is this good?’ will provide you with the key metrics to help you understand…
From Gymshark to Peloton, 5 health and wellness brands that are dominating social media
The Fitness Industry in the UK alone is worth a whopping £3.8B, but with lockdown leading to…
Wearisma Launches ‘Disrupting the Timeline’ Video Podcast
We’re excited to announce the launch of our new video podcast series ‘Disrupting the Timeline’ Every month…
How has #beauty changed in APAC in 2020? – Part 2 [Infographic]
In the first half our ‘How has beauty changed in APAC in 2020?’ infographic series, we looked…
How has #beauty changed in APAC in 2020? – Part 1 [Infographic]
The first half of 2020 has been tough for many beauty brands. With lockdown enacted, events were…
Why influencers are increasingly becoming the only viable marketing channel
The pandemic has propelled brands into unchartered territory when it comes to the way they communicate with…
Clicks and Sales Tracking: Complete your marketing funnel with Wearisma’s new tool
How can you accurately measure if you’re generating an impactful and cost-effective influencer marketing campaign? Wearisma’s newest…
‘Is this good?’: Your definitive guide to Product Seeding in 3 easy steps
Wearisma’s new series ‘Is this good?’ will provide you with the key metrics to help you understand…
5 Homeware Brands That are Dominating Social Media
The UK’s homeware industry is worth £13.5B and shows no signs of stopping with an estimated growth…
Why #RealPeople are Your New Marketing Weapon
With diversity and inclusion being at the forefront of our everyday conversations #realpeople are fast becoming one…
5 Black-owned brands creating serious brand buzz!
Last week marks the second Black Pound day, an ongoing campaign to support the growth of black-owned…
The NEW Fenty Effect: #MaleBeauty
Singer and mogul Rihanna launched Fenty Beauty back in September 2017 to overnight success. Already reaching $600…
‘Is this good?’ Your definitive guide to Engagement Rates
Wearisma’s new series ‘Is this good? Your definitive guide to…’ will provide you with key metrics to…
How Black Lives Matter moved beyond a hashtag
By now, we’ve all seen the harrowing video of 46-year-old George Floyd dying at the hands of…
The Brands Consumers are Engaging with During Covid-19
With many of us stuck inside during this anxious time we have been trying new things which…
International Women’s Day
Yesterday was International Women’s Day, a global day that celebrates the social, economic, cultural, and political achievements…
How the Coronavirus is ushering consumers into their online worlds
With news of the virus across APAC spreading to Europe, Middle East and the US, global effects…
The Coronavirus: Assessing its Impact on Consumer Sentiment
The significance of the growing epidemic that is the Coronavirus is nothing short of a tragedy. From…
Which brands dominated Tokyo Fashion Week AW20?
Another season of Tokyo Fashion Week has come to an end as the fashion industry migrates to…
Matters of Menswear: Why now is the time to draw your attention to this booming market
“The luxury menswear market has witnessed steady growth over several years alongside the expanding online community of…