Mountain Warehouse x WeArisma: Taking Control of a Reactive Influencer Strategy

Mountain Warehouse came to us after identifying the need for a smarter, scalable, and more unified creator marketing reporting tool.

Before working with WeArisma, Mountain Warehouse’s marketing reporting processes were manual, inefficient, and time-sapping.

Now that Courteney and the Mountain Warehouse team have access to WeArisma, the brand’s approach to reporting and strategic planning have real purpose and impact.

Migrating away from time-sapping manual processes

Instead of using clunky spreadsheets to measure its creator marketing success and track influencer content for its paid and organic interactions, Mountain Warehouse leverages WeArisma’s smart automation tools.

Now, everyone in sales, PR, and marketing can discover valuable insights across campaigns and regions. Armed with access to eye-catching reports tailored to specific campaign goals, Mountain Warehouse has shifted its creator marketing approach from reactive to strategic.

Benchmarking and competitor research for real results

In addition to empowering Mountain Warehouse to move away from time-consuming manual processes and spend more time on important creative initiatives, WeArisma has also improved the brand’s benchmarking capabilities.

With untapped access to direct competitor content and campaign data, Mountain Warehouse has a deeper understanding of its performance and can set actionable goals that drive a consistently healthy return on investment (ROI).

WeArisma also provides Courteney and the team with data that helps inform decisions on whether particular creators are the right fit for specific activations. Doing so consistently ensures every communication is relevant, authentic, and impactful in equal measure.

Brand monitoring and consistency

Weaving WeArisma into its marketing ecosystem has also equipped Mountain Warehouse with the tools and data to decide, with confidence, whether a potential creator aligns with its brand’s ethos.

As a result, Mountain Warehouse can preserve its brand integrity across channels while investing its time and resources in creators that will offer value to its overall messaging, presence, and reputation. It’s a win-win-win.

Create your success story with WeArisma

“The campaign management aspect has been really big for us. Now we can start our journey from researching the influencers straight to reporting – all in one platform. We’ve also become more strategic in how we brief, select, and evaluate our influencers.”

Courteney states that having WeArisma at the heart of its creator marketing activities means that Mountain Warehouse has grown its strategy more efficiently while demonstrating measurable impact. 

The team now benefits from WeArisma’s visual reporting and creator insights, especially when it comes to creative direction and targeted remarketing. It’s fair to say that so far, the collaboration has proved a real success.

Do you want to create your own success story? Contact us to learn more about WeArisma and how we can help you achieve your goals.

Book a demo here.