🎉 WeArisma joins forces with NielsenIQ (NIQ) to, for the first time ever, measure the impact of Creator Marketing on sales.
Since working with WeArisma, CHARLES & KEITH has:
CHARLES & KEITH is a revered Singaporean fashion label known for creating standout collections that bring a unique sense of style to the every day.
Founded in Singapore in 1996 by brothers Charles and Keith Wong, the brand designs shoes, bags and other accessories, providing a variety of striking styles to suit a range of tastes and budgets.
The brand’s primary mission is to ensure the most aspirational accessories and design trends are brought to a broad audience of consumers as accessible fashion choices.
Deborah Krish is CHARLES & KEITH’s Global PR & Communications Associate Director. She uses WeArisma to track creator campaign performance and uncover valuable insights across channels with greater efficiency.
CHARLES & KEITH came to us to gain a more panoramic view of its creator marketing activities. The brand’s previous reporting methods lacked efficiency, with limited capabilities that often missed key metrics or insights.
Now that Deborah and the PR team manage their creator campaign activities with WeArisma, they can connect with the right insights quickly, efficiently, and with confidence.
Rather than focusing on vague or sweeping creator campaign metrics, CHARLES & KEITH can drill down into outcomes and performance at a campaign level.
By leveraging WeArisma’s smart automation tools and reporting functionality, Deborah and the team can get granular to uncover exactly what works – as well as what doesn’t.
Now it’s possible to see who is bringing the eyeballs, who is driving traffic, and who is influencing purchasing intent with razor-sharp efficiency.
The result? CHARLES & KEITH has the intelligence required to prioritize time and resources into creator partnerships and campaign activities that result in the best return on investment (ROI).
With access to detailed insights such as engagement rates and audience demographics, the PR team can now identify ideal creators faster and at scale.
WeArisma’s platform functionality has also proved effective for brand or competitor monitoring. Leveraging metrics such as Share of Voice (SOV)* makes it possible to track competitor performance with ease and gain inspiration for future campaigns, partnerships or promotional initiatives.
Armed with this wealth of information, CHARLES & KEITH is able to discover creators that align with its exact goals while gaining a true understanding of what’s happening in the industry.
Before partnering with WeArisma, Deborah found reporting the full impact of their creator campaigns and content challenging.
The primary reason for the brand’s reporting roadblock was standardization. Working on creator campaigns across global markets often involves navigating inconsistent benchmarks and metrics for measuring engagement or media value.
With WeArisma, CHARLES & KEITH has gained a unified view of deep-dive metrics including Earned Media Value (EMV)* across global markets to understand the true impact of its creator campaigns at scale.
In addition to achieving standardization, being able to download presentable campaign reports means Deborah can now demonstrate the true impact of these efforts to key stakeholders.
Since working with WeArisma, Deborah states that the innate level of standardization the platform provides has significantly improved the brand’s reporting initiatives.
Now CHARLES & KEITH can keep its finger on the industry pulse, understand its competitors’ approach to creator marketing, and track its performance across channels, as well as markets, with pinpoint precision.
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