10 Biggest Influencers in Skill Tutorials 2025

Creators Leading The Way in Sports Skills Tutorials

The Vibe
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Sport skills tutorials has been established as one of the most durable content styles with sports creators. The creators in this list span professional coaching, ASMR training footage, beginner-to-pro journeys, youth development podcasts, and creator-owned sports products — proof that the skills tutorial format is flexible enough to hold very different creative identities. What they share is utility: every post has something to teach, and audiences keep coming back because the content takes them on a journey and makes them better.

Key Insights

  • TikTok and YouTube Shorts are the dominant platforms for drill and skills content in this ranking, with Dominic Short's top YouTube Shorts generating over 1M engagements each and Coach Cain's TikTok drill posts consistently returning 10–47% engagement rates — confirming that short-form vertical video is now the primary delivery mechanism for football skills education.
  • The beginner-to-pro journey format is emerging as a distinct and high-performing sub-genre within skills tutorials: Korayma's #roadtopro soccer series generated $271.2K EMV across 15 posts by framing learning as an ongoing narrative where the audience is invested.
  • Football ASMR is proving to be a durable and commercially viable niche within skills tutorials, with Dj Diveny's "Just Listen" training format generating $510.4K EMV across 20 posts — the second highest total in the list.
Top Influencers
1
Dominic Short

Dominic Short

EDITOR’S TAKE

UK athlete and content creator with 1.3M followers whose football training series generated $880.2K EMV across 20 collected posts — the highest total in this ranking by a significant margin. His top three YouTube Shorts alone — dribbling and fast feet drill compilations — produced 1.7M, 1.3M, and 1.1M engagements respectively, at engagement rates above 2,000% each. His TikTok drill content runs alongside the YouTube output with consistent 40–98% engagement rates, and his “Tag a friend to try this” mechanic drives shares that extend each post’s reach well beyond his 1.3M base.

1.3M
Followers
326.30%
Engagement Rate
$880.2K
Media Value
Top Content
2
Dj Diveny Diveny

Dj Diveny Diveny

EDITOR’S TAKE

US athlete and content creator with 1.5M followers whose “Just Listen” football ASMR training series generated $510.4K EMV across 20 posts. His top TikTok — a defender-focused rain session with a “put a fist in the comments if you’re a defender” prompt — hit 1.8M engagements at a 123% engagement rate. His format is built entirely on atmospheric training footage with no verbal commentary, with rainy pitches, classic boots, and metronome ball work carrying the content.

1.5M
Followers
52.20%
Engagement Rate
$510.4K
Media Value
Top Content
3
Harry Cain

Harry Cain

EDITOR’S TAKE

UK health and lifestyle content creator with 1.1M followers whose football coaching drill series generated $274.4K EMV across 17 posts. His top TikTok — a save-and-try passing drill featuring two training partners — hit 519.4K engagements at a 47% engagement rate, with a 1v1 escaping pressure drill and a simple passing drill following at 105.1K and 87.6K respectively. His #coachcain tag across posts is building a searchable content identity that separates him from generic football skills accounts and makes him easier for youth clubs, academies, and coaching brands to find and activate.

1.1M
Followers
11.00%
Engagement Rate
$274.4K
Media Value
Top Content
4
Korayma

Korayma

EDITOR’S TAKE

US beauty and fashion content creator with 1.3M followers whose #roadtopro soccer training series generated $271.2K EMV across 15 posts — the most prolific output in the ranking relative to the time window, with the majority of posts published in a concentrated December burst. Her format is built around learning as entertainment, with captions like “Am I giving pro yet?”, and “I make soccer look easy”. Her pink cleats unboxing post and snack break content extend the format into product and lifestyle territory.

1.3M
Followers
3.40%
Engagement Rate
$271.2K
Media Value
Top Content
5
Li & Me in NYC

Li & Me in NYC

EDITOR’S TAKE

US fashion and luxury content creator with 865.2K followers whose youth soccer training and development content generated $220.3K EMV across six Instagram posts. Her content is structurally different from every other creator in this ranking: rather than demonstrating skills herself, she documents her son Liam’s training journey — at FPD Academy in Belgium, with MLS-connected coaches in Atlanta, and through The Soccer Ladder podcast — positioning her audience inside elite youth football development rather than grassroots drill content.

865.2K
Followers
3.30%
Engagement Rate
$220.3K
Media Value
Top Content

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6
Billy Wingrove

Billy Wingrove

EDITOR’S TAKE

UK comedy and football content creator with 3.5M followers whose single collected post — the launch video for the Wingrove Sports Creations Power Ball at Smyths Toy Superstore — generated $69.5K EMV at 277K engagements and an 8.37% engagement rate on YouTube. His Power Ball launch is the most commercially advanced moment in this ranking: a creator who has moved from tutorial content into owning the product being trained with, selling through a major UK retail partner.

3.5M
Followers
8.40%
Engagement Rate
$69.5K
Media Value
Top Content
7
The Grimwade Family

The Grimwade Family

EDITOR’S TAKE

UK-based family of 10 with 1.1M followers whose single post capturing off-season training on TikTok — generated $67.9K EMV at 804.4K engagements and an 87.16% engagement rate. The post’s combination of a professional footballer’s off-season training environment, a Dubai setting, and a family lifestyle framing produces engagement that pure skills content from much larger accounts cannot match. With only one of three content pieces collected, the full scope of their training content is unavailable — but the per-post return and engagement rate are among the strongest in the ranking, suggesting an audience with a very high degree of investment in the family’s sporting and lifestyle narrative.

1.1M
Followers
87.20%
Engagement Rate
$67.9K
Media Value
Top Content
8
RJ

RJ

EDITOR’S TAKE

UK-based athlete and content creator with 148.0K followers whose position-specific football skills series generated $44.8K EMV across 20 Instagram posts. His format is the most methodical in the ranking — a persistent library of defender turns, winger skills, striker drills, and midfielder movements, each tagged consistently with #footballtraining, #soccerdrills, and position-specific identifiers that make the content highly searchable.

148.0K
Followers
0.20%
Engagement Rate
$44.8K
Media Value
Top Content
9
Lirian Santos

Lirian Santos

EDITOR’S TAKE

UK fashion and content creator with 1M followers whose single TikTok — captioned “In love with the process” generated $30.3K EMV at 26.3K engagements and a 2.72% engagement rate. Her framing is the most emotionally resonant in the ranking: the process as something to love rather than endure, a message that sits closer to wellness content than technical instruction and is likely reaching an audience that extends beyond dedicated football training viewers.

1.0M
Followers
2.70%
Engagement Rate
$30.3K
Media Value
Top Content
10
Antony Papadopoulos

Antony Papadopoulos

EDITOR’S TAKE

UK-based professional footballer and content creator with 233.3K followers whose two football training review TikToks generated $26.8K EMV — 112.8K engagements at 49.25% on a youth footballer individual session review, 57.6K at 25.14% on a five biggest training pitch mistakes breakdown. His review and analysis format — watching and commenting on others’ training rather than demonstrating his own — is the most distinct creative approach in this ranking, sitting closer to sports commentary than skills instruction.

233.3K
Followers
37.20%
Engagement Rate
$26.8K
Media Value
Top Content