Which brands dominated #NYFW?
Another season of New York Fashion Week (NYFW) has come to an end as the fashion industry migrates to London for another week full of Spring Summer looks. Wearisma’s analysis reveals that content from #NYFW generated over 14 million engagements and $33M in Media Value. When looking at the top-performing content by Media Value our data shows that Malaysian actress Noor Neelofa (@neelofa) came out on top. Her content earned approximately $1.6M in Media Value during NYFW. Neelofa was followed by Filipina actress Heart Evangelista (@iamhearte) whose content earned $1.5M. The top-performing Influencers were Aimee Song (@aimeesong) with $1.3M and Camila Coelho (@camilacoelho) with $1.1M in Media Value.
But which brands dominated conversations online?
1. Savage x Fenty
Wearisma’s analysis indicates that Savage x Fenty were the clear front runners at NYFW. Content from songstress and Mogul Rihanna’s star-studded Savage X Fenty show which streamed online via Amazon Prime garnered 16M Engagements and $27M in Media Value. Unsurprisingly, Rihanna (@badgalriri) was the show’s top-performing brand ambassador, single-handedly contributing $16M in Media Value. Savage x Fenty appears to be leading the way in lingerie, taking over from Victoria’s Secret who this year revealed that they are cancelling their 2019 fashion show.
2. Tommy Hilfiger x Zendaya
The second instalment of the Tommy Hilfiger x Zendaya collection was also popular online during NYFW. Similar to Savage x Fenty, actress Zendaya (@zendaya) was the show’s top-performing brand ambassador with her content earning $8.9M in Media Value.
3. Marc Jacobs
Coming in at third is Marc Jacobs. Mega-Influencer James Charles (@JamesCharles) performed well for the brand. His content at Marc Jacobs’ show reached $7.7M in Media Value. Charles was followed by singer Dua Lipa (@DuaLipa) with $1.4M Media Value for content at the show.
4. Michael Kors
Michael Kors took the 4th spot during NYFW. Wearisma’s analysis reveals that Gigi Hadid (@gigihadid) was not only a stellar model for Michael Kors’ Spring/Summer show, she also produced the most profitable content for the brand ($1.5M in Media Value). Hadid is followed by Indonesian singer Isyana Sarasvati (@isyanasarasvati), whose content from the show garnered $792K in Media Value.
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