Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing. From beauty to brand advocacy, health & wellness to trending topics, our blog provides actionable advice and thought leadership to help you succeed.
Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing.
Jenny Tsai, Founder and CEO of Wearisma, shares key insights on finding the right influencers, avoiding tokenistic marketing, and utilizing free resources for effective influencer strategies in her recent Keep Optimising Podcast feature.
Wearisma CEO Jenny Tsai’s webinar unveils how to shift from audience to community. Discover how to find the right consumer advocates, why a strong advocacy strategy is crucial, and actionable steps for success. Highlights include leveraging community relationships and real-world examples like Ann Summers. For quick insights, explore Jenny’s Q&A snippets.
In Episode 2 of ‘Meet The Clients,’ Grace Fung of Coty discusses how Wearisma boosted engagement for Marc Jacobs’ Fragrance and Gucci Beauty by 25% and 55%. Discover Coty’s strategies, the future of influencer marketing, and Grace’s tips on leveraging influencer partnerships and diversity for success.
In our new Video Series, Episode 1 features Emma Little, Global Brand Advocacy Manager at MADE.COM, who shares insights on how their influencer marketing strategy, supported by Wearisma’s tools, has achieved remarkable engagement and success.
WeArisma CEO Jenny Tsai and Coty’s Grace Fung shared strategies for optimizing brand advocacy in the beauty industry during a CEW UK webinar. The discussion covered a 3-step approach to effective brand advocacy, Coty UK’s successful #perfectasiam campaign with Marc Jacobs, and top brands based on WeArisma’s Brand Advocacy Index™ (BAI™). Watch the full video on CEW UK’s YouTube channel for detailed insights and strategies.
We hosted a re-run of our “How to Revolutionize Your Influencer Marketing Strategy with Brand Advocacy” Webinar for our APAC and SEAP audiences. Wearisma experts Charlotte Darby and Vicky Shiao-Yun Huang discussed the importance of transforming loyal customers into brand advocates, introduced Wearisma’s Brand Advocacy Index™, and highlighted the new Consumer Advocacy Tab. Key takeaways include the crucial role of brand advocacy, Wearisma’s solutions for building a strong advocate community, and insights from the Q&A session. Watch the full webinar and download the deck to explore strategies for enhancing brand loyalty and achieving your KPIs.
We’re thrilled to introduce Wearisma’s Brand Advocacy Index™ (BAI™), a proprietary metric that measures the strength of your brand’s community of advocates. In this post, we explore the importance of nurturing relationships with brand advocates, highlight successful strategies, and discuss how tiered gifting can elevate your brand’s advocacy efforts.
In our first Brand Advocacy webinar, CEO Jenny Tsai and Lucy Sellers from Ann Summers discussed strategies for generating 1K pieces of User Generated Content weekly and leveraging Wearisma’s solutions to build strong brand advocates, along with the introduction of Wearisma’s Brand Advocacy Index for ranking brand loyalty.
Wearisma’s 2021 research reveals that 74% of consumers are influenced more by recommendations from people they know than by high-profile influencers. As brand advocacy evolves, measurement becomes crucial for success, echoing the personal, trusted approach of Avon’s door-to-door sales representatives.
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WeArisma is a specialist in precision earned media that unleashes the power in numbers. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities and optimise business results. Removing the guesswork and reducing the risk.
