Download your copy! The Digital Influence 100 showcases the Top 100 brands by industry, most celebrated by influencers, press and celebrities worldwide and their communities. It is a multi-metric, transparent and accountable ranking of brands measuring these key media channels across social media platforms. Discover the brands and influencers who ranked highly this year’s Milan […]
CEW UK x Coty x Wearisma webinar: Getting results from the right brand advocates
The beauty industry has spearheaded the growth of online brand advocacy despite having the greatest obstacles to overcome. From partnering with the wrong advocates to taking a haphazard approach to gifting, it’s easier than ever for beauty brands to get #cancelled and lose revenue. Wearisma’s CEO Jenny Tsai and Coty’s Influencer Marketing & Comms Lead, […]
How Dolce & Gabbana, Tommy Hilfiger and Burberry are securing global growth
With the digital market booming, an effective brand advocacy strategy has transformed from a “nice to have” to a necessity for driving traffic, revenue, and reaching global audiences. To help you assess the effectiveness and virality of your campaigns, we’ve outlined the top ways that luxury powerhouses are tapping into wider demographics to promote events, […]
Disrupting the Timeline E02: ‘The Business of Sustainability’
We’re so excited to be sharing the second installment of Wearisma’s new video podcast series ‘Disrupting the Timeline’, with this week’s discussion focussing on ‘The Business of Sustainability’. Wearisma’s CEO and Founder Jenny Tsai is joined by a fantastic cohort of guest speakers: Diana Verde Nieto, Co-Founder, and CEO of Positive Luxury, Kaye Carmichael, luxury […]
“Shoppertainment”: How has lockdown accelerated this growing trend?
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Seasonal Report: The State of UK Luxury Fashion Influence – Summer 2019
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Seasonal Report: The State of USA Luxury Fashion Influence – Summer 2019
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Seasonal Report: The State of French Luxury Fashion Influence – Summer 2019
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Seasonal Report: The State of Japanese Luxury Fashion Influence – Summer 2019
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Seasonal Report: The State of Singaporean Luxury Fashion Influence
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
The State of British Luxury Influence: A study by Walpole and Wearisma
Download your copy today! If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Make Up in Paris
For 2019’s MakeUp in Paris event in June Wearisma’s Head of Client Services, Charlotte Darby, was delighted to outline The State of French and British Luxury Influence. We analysed the online conversation and impact of luxury influencers in the UK and France and, from that data, we provided recommendations on how brands can get the […]
Which Luxury Giants are topping the Japanese influencer tables?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in […]
Which French Luxury Brand tops the most mentioned table in 2018?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in […]
Which Luxury Brands are mentioned most by UK Influencers in 2018?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in […]
Which Luxury Giants are the most mentioned by USA Influencers?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in […]
Wearisma X Walpole Launch ‘The State of British Luxury Influence’
After the success of the Walpole Awards 2018, the UK luxury industry assembled again this week for the launch of ‘The State of British Luxury Influence’ White Paper – a joint publication by Wearisma and Walpole. For what will be the beginning of a quarterly series of White Papers from us here at Wearisma, this […]
Celebrating British Luxury at The Walpole Awards 2018
A celebration of the prevailing strength of the British luxury was the theme of the night at Walpole’s 2018 British Luxury Awards. Hosted in The Dorchester, the iconic setting was the perfect backdrop for the night’s festivities. Wearisma’s Founder and CEO Jenny Tsai and Charlotte Weston who heads up Insights & Analytics were in attendance […]
[LinkedIn] Lessons from Milan: how luxury brands approach influencer marketing
This post was originally posted on LinkedIn by Founder & CEO of Wearisma, Jenny Tsai. With over 75% of wealthy internet shoppers actively using social media, we no longer question if luxury brands should be on social. Nowadays, these brands are thinking critically about how (and where) they engage online and what the impact is. […]