After an unprecedented year, brands around the globe are poised to create a pandemic-proof digital strategy and influencer marketing will have a significant role to play. We’ve identified the key trends you should adopt in 2021, to ensure your survival and keep you a step ahead of your competitors. Bookmark this post to optimise your […]
The most engaged topics and brands in 2020!
Utilising Wearisma’s powerful analytics tool we have identified the trends which dominated conversations among online audiences in the UK, USA, France, Germany and Japan in 2020. In the UK, Sponsored content reigned supreme. With the rise of new social media platforms such as TikTok and more people becoming the role of a content creator due […]
Trending topics Q2 2020: What’s driving conversations in the UK, USA, France, Japan, and Italy?
Now more than ever, social media is looked at as an essential means of communication so brands must understand the topics that are driving conversations in their key markets. Wearisma’s Insights team has pulled the most trended hashtags from Q2 and, unsurprisingly, #StayHome has emerged as a top contender across the board. However, as you’ll […]
The NEW Fenty Effect: #MaleBeauty
Singer and mogul Rihanna launched Fenty Beauty back in September 2017 to overnight success. Already reaching $600 million in revenue in 2019 with $1bn in sight, her ambition has moved from Beauty to Skincare. With their motto “beauty for all”, the popularity of the brand can be credited to their commitment to inclusivity in both […]
Hot topics China: How have online conversations evolved in the wake of COVID-19?
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Hot topics US: How have online conversations evolved in the wake of COVID-19?
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Matters of Menswear: Why now is the time to draw your attention to this booming market
“The luxury menswear market has witnessed steady growth over several years alongside the expanding online community of #menswear enthusiasts. Fashion conglomerates are grasping at the opportunity to leverage off the growing interest in the menswear market which is set to out-pace womenswear across the world by 2020, according to research by Euromonitor International. Several industry […]
Beyond the buzzword: What aspect of sustainability do online audiences actually care about?
Instead of haphazardly tacking the word “sustainability” onto your next campaign, Wearisma’s data reveals the specific aspects of sustainability that luxury brands should be investing in. It’s becoming clearer that sustainability is a must for 2020 and beyond. Wearisma data reveals that globally, audience engagement with sustainability content has risen by over 50% year-on-year. The […]
Influencer Marketing Trends for 2020
With 2020 on the horizon, Wearisma’s data and analytics team have put together 4 upcoming trends and predictions for brand strategists and Influencer Marketers to take into consideration. As we build on the power of Influencers, our predictions for the year are: Virtual Nations In the late 90s, social media was launched as a free […]
Wearisma at The Conde Nast Summit Forum of Social Influencer
Last week, at The One in Taipei, Wearisma was delighted to present at The Conde Nast Summit Forum of Social Influencer; the first and biggest influencer marketing forum in Taiwan. Over 500 professionals from the likes of Chanel, Estee Lauder group and LVMH gathered to hear the latest insights from the influencer space. Speakers revealed […]
The Top 10 Destinations for your Influencer #PressTrip
Sponsored Influencer trips are among the most costly investments for brands but often produce the highest rewards. Wearisma’s Travel Index reveals 2019’s top 10 Influencer destinations to ensure you get highly engaging content when organising your next #presstrip. Tourism under the influence of Influencers It’s August, we’ve officially hit the height of summer and many […]
5 Tips for International Influencer Marketing
In our latest post, Wearisma’s analysis into the state of Influencer Marketing in Japan and Europe answers the pivotal question: ‘Can a brand simply copy and paste an Influencer Marketing strategy from one country to the next?’ In Influencer Marketing, there are a series of Dos and Don’ts that all brands should consider before developing […]
#CoupleGoals
As Valentine’s day draws near, love is in the air and #CoupleGoals are on our timelines. While declining marriage rates may have you questioning the legitimacy of the ‘Happily Ever After’, they fail to reveal the changing shape of modern day romance. For example, the UK’s Office of National Statistics reported that the fastest growing […]
Top 4 Influencer Marketing Predictions for 2019
Happy 2019! 2019 is officially in full swing and Influencer Marketing has already experienced significant advancements. As the industry grows from strength to strength brands and Influencer Marketers alike need to continually adapt or risk being left behind. At Wearisma, our data and analytics teams have identified 4 key upcoming trends to help you get […]
[LinkedIn] How Brands Should Rethink “Fit” for Social Influencers
How brands should be thinking about influencer marketing strategies and influencer selection.
2017: The social trends set to soar into the new year
As 2016 draws to a close, there aren’t many of us that would dispute that this year has seen social and digital strive to the forefront of necessity and validity within modern society, hugely down the the fact that these industries have been innovative, effective and massively efficient in the way that they are responding […]