WeArisma in WWD on the British Coronation and how Katy Perry and Kate Middleton generated the highest media value
“According to reports from WeArisma, an influence analytics company, Katy Perry and Kate Middleton took the spot for the most influential moments during the coronation.”
“Perry’s lilac Vivienne Westwood outfit generated a media value of $4.7 million, while Middleton’s Alexander McQueen gown had an engagement value of $349,700 based on an image from Time magazine’s Instagram.”
Jenny Tsai, founder and CEO of WeArisma:
“British fashion and accessories have been highlighted to a global audience. For British fashion brands this presented a unique opportunity to increase visibility and reputation by aligning themselves with this prestigious historical event”.
Read the full article here