WeArisma in WWD on the Cannes Film Festival and the most successful luxury brands 

“The city of Cannes had its busiest month in May with the Cannes Film Festival and a Versace fashion show in collaboration with Dua Lipa. According to a report from WeArisma, an influence analytics company, the events occurring in the French Riviera generated millions of dollars in media value.

Rosé, one of the members of the K-pop group Blackpink, generated a media value of $6.6 million with a post of her wearing a black Saint Laurent dress on the famous red carpet at Cannes.”

Find out:

• Which were the most mentioned brands at Cannes Film Festival 2023
• Who generated a 313% engagement rate for Boss
• Which celebrities drove the highest media value for Saint Laurent, Dior and Chanel 
• Why Jacquemus, Vivienne Westwood and Ann Demeulemeester were the brands with the highest engagement rate

Read the article here.