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4 Influencer marketing predictions for pandemic-proof brands in 2021
After an unprecedented year, brands around the globe are poised to create a pandemic-proof digital strategy and influencer marketing will have a…
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The most engaged topics and brands in 2020!
Utilising Wearisma’s powerful analytics tool we have identified the trends which dominated conversations among online audiences in the UK, USA, France, Germany…
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Trending topics Q2 2020: What’s driving conversations in the UK, USA, France, Japan, and Italy?
Now more than ever, social media is looked at as an essential means of communication so brands must understand the topics that…
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The NEW Fenty Effect: #MaleBeauty
Singer and mogul Rihanna launched Fenty Beauty back in September 2017 to overnight success. Already reaching $600 million in revenue in 2019…
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Matters of Menswear: Why now is the time to draw your attention to this booming market
“The luxury menswear market has witnessed steady growth over several years alongside the expanding online community of #menswear enthusiasts. Fashion conglomerates are…
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Beyond the buzzword: What aspect of sustainability do online audiences actually care about?
Instead of haphazardly tacking the word “sustainability” onto your next campaign, Wearisma’s data reveals the specific aspects of sustainability that luxury brands…
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Influencer Marketing Trends for 2020
With 2020 on the horizon, Wearisma’s data and analytics team have put together 4 upcoming trends and predictions for brand strategists and…
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Wearisma at The Conde Nast Summit Forum of Social Influencer
Last week, at The One in Taipei, Wearisma was delighted to present at The Conde Nast Summit Forum of Social Influencer; the…
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The Top 10 Destinations for your Influencer #PressTrip
Sponsored Influencer trips are among the most costly investments for brands but often produce the highest rewards. Wearisma’s Travel Index reveals 2019’s…