WeArisma in Women’s Wear Daily on the Met Gala’s most influential brands

“A new report by the London-based WeArisma shows that engagement rates surge when a celebrity talks on social media about what they are wearing, even if the mention is brief.”

We are delighted to share WeArisma’s feature in Women’s Wear Daily on the Met Gala’s most talked about brands among influential sources.

Find out:

• What was the impact of Dua Lipa’s partnership with Chanel
• How partnerships with celebrities popular among Gen Z helped Simone Rocha, Valentino and Dior achieve the highest engagement rate
• Who drove a 1,945.4 % engagement rate for Valentino

Read the full article here