WeArisma’s CEO in Forbes discussing the rise of luxury pet influencer collaborations

Whether it’s a behind-the-scenes look at Gucci’s latest line for pets, or a brand partner for a range of dog treats, petfluencers have catapulted brands’ pet products into the hands of millions of users that might not otherwise have searched for their products or even the relevant keywords on a traditional search engine. And that has immense power in not only driving greater consumer appetite for these products, but in shifting the image of what it means to be a devoted pet owner.

Jenny Tsai, Founder and CEO of influencer effectiveness solution WeArisma, says:

“The UK pet market has been valued at £5.9 billion and with 37% of Brits saying they would buy products for their dog based on recommendations on platforms such as TikTok and Instagram, we have seen an increase in the number of ‘petfluencers’.

“This has also become an important marketing channel for luxury brands with pet lines such as Gucci, Celine and Moncler. According to our influencer analytics, since the start of 2022, these luxury brands have generated a media value of $4.8 million and over 3.1 million engagement across key social channels with their luxury pet collections.”

Read the article here.