Traditionally, brands have clamoured to work with influencers based on their hyper-visibility and their ability to generate engaging content, but all of that is changing. With research revealing that ‘customers referred by brand advocates have a 37% higher retention rate’, it’s clear that a new type of influencer is poised to dominate the digital realm. […]
Deep-dive analysis into 6 top confectionery brands’ influencer Share of Voice
While fashion, beauty and lifestyle influencers have traditionally dominated the influencer marketing sphere, recent years have seen new sectors take center stage. The food and beverage industry have begun to recognise the value in partnering with trusted brand advocates to reach wider audiences, generate traffic and scale their revenue. The latest TikTok baked feta craze, […]
Deep-dive analysis into 5 top jewellery brands’ influencer Share of Voice
As the only provider of influencer Share of Voice reports, Wearisma’s unique competitor analysis allows you to understand the impact of your activations on your overall brand. Wearisma’s reports are designed to solve the questions that standard analytics tools aren’t equipped to answer, such as: Which collection generated the highest influencer Share of Voice for […]
The most engaged topics and brands in 2020!
Utilising Wearisma’s powerful analytics tool we have identified the trends which dominated conversations among online audiences in the UK, USA, France, Germany and Japan in 2020. In the UK, Sponsored content reigned supreme. With the rise of new social media platforms such as TikTok and more people becoming the role of a content creator due […]
6 brands that are winning on TikTok
With 800 million active users and counting, TikTok has emerged as the world’s fastest-growing social media platform but compared to its counterparts, TikTok is still in its infancy. Undoubtedly, those brands which are on TikTok are already ahead of the game. Wearisma’s research and insights team have pulled together 6 brands who are performing well […]
From Gymshark to Peloton, 5 health and wellness brands that are dominating social media
The Fitness Industry in the UK alone is worth a whopping £3.8B, but with lockdown leading to the closure of gyms, the industry was expected to suffer. However, consumers adapted. As they shifted to in-home or outdoor workouts, the buzz surrounding health & fitness began to rise. In fact, Wearisma’s data tracked an 84% increase […]
5 Homeware Brands That are Dominating Social Media
The UK’s homeware industry is worth £13.5B and shows no signs of stopping with an estimated growth of an additional £0.5billion on the cards by 2021. With people spending more time than ever in their homes due to the pandemic, the industry is definitely one to watch. Wearisma’s analytics tool revealed that homeware content saw […]
5 Black-owned brands creating serious brand buzz!
Last week marks the second Black Pound day, an ongoing campaign to support the growth of black-owned brands in the wake of the Black Lives Matter movement. Since its inception, Black-owned businesses have seen an uptake in sales but the brands making the biggest waves are those who have actively engaged their online audiences. We’ve […]
Morphe vs Perfect Diary: Lessons in cancellations and cultural sensitivity
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The Brands Consumers are Engaging with During Covid-19
With many of us stuck inside during this anxious time we have been trying new things which we wouldn’t have necessarily done before, treating ourselves, and taking up hobbies to fill in the boredom. Wearisma’s insights and analysis team have identified significant changes in online conversations and trends as we adapt to a lock-down world. […]
Which brands dominated Tokyo Fashion Week AW20?
Another season of Tokyo Fashion Week has come to an end as the fashion industry migrates to London for another week full of Spring Summer looks. Wearisma’s analysis reveals that content from #MFW generated over 14 million engagements and $33M in Media Value. When looking at the top-performing content by Media Value our data shows […]
The Top-Performing Campaigns of 2019
Last week, we looked ahead to 2020 and revealed the top trends that brands should be embracing in order to elevate their Influencer Marketing strategies. However, when planning ahead, it’s important to look back and acknowledge the successful campaigns that dominated online conversations in 2019. Utilising our platform built on A.I. and supported by human-centred […]
Which Brands Dominated #PFW?
Fashion month is over for another season and the results are in. Wearisma’s analysis reveals that Paris Fashion Week (PFW) was the second most successful week in this season’s calendar. Content tagging #PFW generated £28M in Media Value, just behind New York’s (#NYFW) £33M. The jam-packed schedule full of luxury giants spawned the creation of […]
Which Brands Dominated #MFW?
For the penultimate week of the bi-annual event that is fashion month, the fashion industry descended upon Milan for a streamlined schedule of shows that began with Prada and closed with Gucci. Model Irina Shayk (@irinashayk) who walked for designers Donatella Versace and Daniel Lee generated the highest Media Value (£620K) for the week. American […]
Which brands dominated #LFW?
This season, London Fashion Week (LFW) exhibited a mix of established designers and rising stars with a specific focus on sustainability but how popular were this seasons shows online? Wearisma’s analysis reveals that content from #LFW generated £5.9M in Media Value (MV) and achieved approximately 2.8M engagements. Unsurprisingly content created by LFW models contributed significantly […]
Which brands dominated #NYFW?
Another season of New York Fashion Week (NYFW) has come to an end as the fashion industry migrates to London for another week full of Spring Summer looks. Wearisma’s analysis reveals that content from #NYFW generated over 14 million engagements and $33M in Media Value. When looking at the top-performing content by Media Value our […]
3 US Health & Wellness brands winning with Influencer Marketing
In 2019, Health and Wellness have been at the forefront of a lot of minds and arguably, social media has had a strong impact on this growth. A Healthline survey investigating the trends among Health and Wellness Influencers found that there are social media accounts providing advice and content on just about every health-related condition. […]
Wearisma at The Conde Nast Summit Forum of Social Influencer
Last week, at The One in Taipei, Wearisma was delighted to present at The Conde Nast Summit Forum of Social Influencer; the first and biggest influencer marketing forum in Taiwan. Over 500 professionals from the likes of Chanel, Estee Lauder group and LVMH gathered to hear the latest insights from the influencer space. Speakers revealed […]
Influencer Marketing in UK, France & Japan
In our latest post, Wearisma’s analysis into the state of Influencer Marketing in Japan and Europe answers the pivotal question: ‘Can a brand simply copy and paste an Influencer Marketing strategy from one country to the next?’ To highlight the differences in Influencer Marketing across different markets, Wearisma has conducted a deep dive into the […]
The Top Luxury Car Brands by UK Influencers Q1 2019
Wearisma is excited to announce the launch of ‘The State of UK Automotive Influence’. This new whitepaper is full of data-driven insights, revealing how UK influencers are discussing cars online in Q1 2019. The automotive industry has been described as a vital part of the UK Economy and our research reveals that influencers have a […]
Wearisma’s Influencer Insights: Japan
In the first of our new series investigating Influencer Marketing around the globe Wearisma has conducted a deep dive into Influencer Marketing in Japan. Find out which brands and Influencers are paving the way and driving online conversations in this region.
How are leading FMCG brands doing Influencer Marketing?
Fashion and Beauty brands easily lend themselves to social media promotion due to the visual nature of their products. So, when engaging in Influencer Marketing the main question for these brands is ‘who?’. Due to their products being more functional than visual, FMCG brands showcase innovative Influencer Marketing strategies to grab people’s attention. Recently, consumers […]
How can K-Beauty Withstand Global Competition: Lessons from France
Despite the growing online furore, K-Beauty faces challenges which may curtail the global social media penetration of K-Beauty brands. Taking lessons from France – a country that plays an important role in the cosmetics industry, both nationally and internationally, Wearisma has revealed winning influencer marketing strategies that K-Beauty brands can implement to ensure online domination. […]
Influencer Marketing for J-Beauty: Lessons from France
Fresh off the heels of an exciting new partnership with CEW France – a leading network for beauty professionals, Wearisma has launched ‘The State of French Beauty Influence’ white paper. This joint publication delivered fresh insights into the growth of the beauty industry and how Influencers are driving online conversations in this sector. The global […]