Wearisma is featured in Business Insider as one of the most promising marketing and advertising companies according to VC’s, recognising our innovation and capabilities. Rupa Popat, founder and managing director of Araya Ventures says, “Wearisma’s six years of data across 15,000 brands and more than 70 countries differentiates the company from its competitor set. That […]
Morgan Stanley has invested in Wearisma to accelerate our growth
We are delighted to announce that Morgan Stanley has invested in Wearisma to help accelerate our growth (as can be seen in NY Times Square!), recognising our capabilities and investment potential. Wearisma is one of the 5 companies in their inaugural EMEA Multicultural Innovation Lab (EMCIL) whose mission is to create a more inclusive investment […]
Winner! Wearisma’s CEO Jenny Tsai wins Tech Pioneer of The Year Award
The team at Wearisma are delighted to announce that Wearisma’s CEO and Founder, Jenny Tsai, has won Campaign Tech Awards’ Tech Pioneer of the Year 2022. The Campaign Tech Awards exist to celebrate and showcase the companies that represent the industry’s trailblazing thinkers, imaginative clients and cutting-edge technology. Championing the collaboration between agencies, brands and […]
Wearisma’s CEO Jenny Tsai has been shortlisted for Campaign Tech Awards’ Tech Pioneer of the Year!
The team at Wearisma are delighted to announce that Wearisma’s CEO and Founder, Jenny Tsai, has been shortlisted for Campaign Tech Awards’ Tech Pioneer of the Year 2022. The Campaign Tech Awards exist to celebrate and showcase the companies that represent the industry’s trailblazing thinkers, imaginative clients and cutting-edge technology. Championing the collaboration between agencies, […]
Coty x Wearisma at Coty’s Creator Social
Download the slides now! One of Wearisma’s clients, Coty, hosted an exciting social for their Creators last week and we were asked to join. Wearisma and Dectech research found that even when people are unfamiliar with an influencer or content creator, influencer content positively impacts purchase intent (28%). We discussed: The now and future predictions […]
Coty x Wearisma at Coty’s Creator Social!
The team at Wearisma were delighted to join the team Coty UK at their Creator’s Social last week. To a room of talented professionals and creators, Wearisma’s Founder and CEO Jenny Tsai and Grace Fung, International Influencer Marketing and Comms Lead at Coty UK presented: The now and future predictions of Influencer Marketing How Wearisma […]
You don’t just need influencers, you need brand advocates
Traditionally, brands have clamoured to work with influencers based on their hyper-visibility and their ability to generate engaging content, but all of that is changing. In Wearisma’s 2021 Brand Advocacy research (coming July 2021), 74% of people stated that more recommendations from people they know would encourage them to purchase from brands. It’s clear that […]
Deep-dive analysis into 6 top confectionery brands’ influencer Share of Voice
While fashion, beauty and lifestyle influencers have traditionally dominated the influencer marketing sphere, recent years have seen new sectors take center stage. The food and beverage industry have begun to recognise the value in partnering with trusted brand advocates to reach wider audiences, generate traffic and scale their revenue. The latest TikTok baked feta craze, […]
Deep-dive analysis into 5 top jewellery brands’ influencer Share of Voice
As the only provider of influencer Share of Voice reports, Wearisma’s unique competitor analysis allows you to understand the impact of your activations on your overall brand. Wearisma’s reports are designed to solve the questions that standard analytics tools aren’t equipped to answer, such as: Which collection generated the highest influencer Share of Voice for […]
The most engaged topics and brands in 2020!
Utilising Wearisma’s powerful analytics tool we have identified the trends which dominated conversations among online audiences in the UK, USA, France, Germany and Japan in 2020. In the UK, Sponsored content reigned supreme. With the rise of new social media platforms such as TikTok and more people becoming the role of a content creator due […]
6 brands that are winning on TikTok
With 800 million active users and counting, TikTok has emerged as the world’s fastest-growing social media platform but compared to its counterparts, TikTok is still in its infancy. Undoubtedly, those brands which are on TikTok are already ahead of the game. Wearisma’s research and insights team have pulled together 6 brands who are performing well […]
From Gymshark to Peloton, 5 health and wellness brands that are dominating social media
The Fitness Industry in the UK alone is worth a whopping £3.8B, but with lockdown leading to the closure of gyms, the industry was expected to suffer. However, consumers adapted. As they shifted to in-home or outdoor workouts, the buzz surrounding health & fitness began to rise. In fact, Wearisma’s data tracked an 84% increase […]
5 Homeware Brands That are Dominating Social Media
The UK’s homeware industry is worth £13.5B and shows no signs of stopping with an estimated growth of an additional £0.5billion on the cards by 2021. With people spending more time than ever in their homes due to the pandemic, the industry is definitely one to watch. Wearisma’s analytics tool revealed that homeware content saw […]
5 Black-owned brands creating serious brand buzz!
Last week marks the second Black Pound day, an ongoing campaign to support the growth of black-owned brands in the wake of the Black Lives Matter movement. Since its inception, Black-owned businesses have seen an uptake in sales but the brands making the biggest waves are those who have actively engaged their online audiences. We’ve […]
Morphe vs Perfect Diary: Lessons in cancellations and cultural sensitivity
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
The Brands Consumers are Engaging with During Covid-19
With many of us stuck inside during this anxious time we have been trying new things which we wouldn’t have necessarily done before, treating ourselves, and taking up hobbies to fill in the boredom. Wearisma’s insights and analysis team have identified significant changes in online conversations and trends as we adapt to a lock-down world. […]
Which brands dominated Tokyo Fashion Week AW20?
Another season of Tokyo Fashion Week has come to an end as the fashion industry migrates to London for another week full of Spring Summer looks. Wearisma’s analysis reveals that content from #MFW generated over 14 million engagements and $33M in Media Value. When looking at the top-performing content by Media Value our data shows […]
The Top-Performing Campaigns of 2019
Last week, we looked ahead to 2020 and revealed the top trends that brands should be embracing in order to elevate their Influencer Marketing strategies. However, when planning ahead, it’s important to look back and acknowledge the successful campaigns that dominated online conversations in 2019. Utilising our platform built on A.I. and supported by human-centred […]
Which Brands Dominated #PFW?
Fashion month is over for another season and the results are in. Wearisma’s analysis reveals that Paris Fashion Week (PFW) was the second most successful week in this season’s calendar. Content tagging #PFW generated £28M in Media Value, just behind New York’s (#NYFW) £33M. The jam-packed schedule full of luxury giants spawned the creation of […]
Which Brands Dominated #MFW?
For the penultimate week of the bi-annual event that is fashion month, the fashion industry descended upon Milan for a streamlined schedule of shows that began with Prada and closed with Gucci. Model Irina Shayk (@irinashayk) who walked for designers Donatella Versace and Daniel Lee generated the highest Media Value (£620K) for the week. American […]
Which brands dominated #LFW?
This season, London Fashion Week (LFW) exhibited a mix of established designers and rising stars with a specific focus on sustainability but how popular were this seasons shows online? Wearisma’s analysis reveals that content from #LFW generated £5.9M in Media Value (MV) and achieved approximately 2.8M engagements. Unsurprisingly content created by LFW models contributed significantly […]
Which brands dominated #NYFW?
Another season of New York Fashion Week (NYFW) has come to an end as the fashion industry migrates to London for another week full of Spring Summer looks. Wearisma’s analysis reveals that content from #NYFW generated over 14 million engagements and $33M in Media Value. When looking at the top-performing content by Media Value our […]
3 US Health & Wellness brands winning with Influencer Marketing
In 2019, Health and Wellness have been at the forefront of a lot of minds and arguably, social media has had a strong impact on this growth. A Healthline survey investigating the trends among Health and Wellness Influencers found that there are social media accounts providing advice and content on just about every health-related condition. […]
Wearisma at The Conde Nast Summit Forum of Social Influencer
Last week, at The One in Taipei, Wearisma was delighted to present at The Conde Nast Summit Forum of Social Influencer; the first and biggest influencer marketing forum in Taiwan. Over 500 professionals from the likes of Chanel, Estee Lauder group and LVMH gathered to hear the latest insights from the influencer space. Speakers revealed […]