WeArisma CEO, Jenny Tsai in Performance Marketing World discussing the changing ad revenue landscape for social platforms and opportunities in influencer marketing

screen shot taken from performance marketing world article
Source: Performance Marketing World

WeArisma CEO, Jenny Tsai on the changing ad revenue landscape and the opportunities for brands investing in influencer marketing: 

“Meta’s declining ad revenue in Q3 raises a number of questions, following weak performances in Snapchat and now Twitter given the change of ownership. How does the recent news on social media platforms impact influencer marketing?

“Whilst the overall marketing spend may be tightening given the wider economic climate, we are seeing more and more brands shifting budget from other media channels into influencer marketing. The channel is effective in not only driving high and authentic upper funnel awareness and consideration metrics such as reach and engagements with their communities, when done right it also delivers higher ROI compared to alternative channels.”

Read the article here.