WeArisma CEO, Jenny Tsai in Performance Marketing World on why consumers are turning to influencers in the cost of living crisis

Source: Performance Marketing World Everywhere we turn, we encounter media headlines and content focused on the cost of living crisis, inflation (especially regarding food and drink) and the huge hike in energy bills.  This is prompting a torrent of advice which is welcomed by consumers who are hunting for ways to stay warm and save money. The most useful sources…
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