Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing. From beauty to brand advocacy, health & wellness to trending topics, our blog provides actionable advice and thought leadership to help you succeed.
Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing.
Our analysis of the UK Beauty Market reveals that micro and large influencers have higher engagement rates than mid-sized ones, with top influencers dominating but careful selection and timing being crucial for maximizing impact, especially in the saturated Q2 period.
As 78% of brands prepare influencer marketing strategies by the end of 2017, focus on long-term relationships rather than short-term campaigns. Assess if you’re committed to sustained partnerships, align with influencers fitting your brand’s identity, and ensure timely compensation to build lasting, impactful connections with your audience.
As we continue to navigate our lives online, influencer marketing has emerged as a dominant force in social and digital landscapes. In 2017, expect Facebook to solidify its lead with live videos and interactive content, while AR/VR could redefine the shopping experience. With increasing competition, brands will need to tailor content and leverage trusted influencers to capture and maintain consumer attention amidst the growing flood of digital information.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
