After an unprecedented year, brands around the globe are poised to create a pandemic-proof digital strategy and influencer marketing will have a significant role to play. We’ve identified the key trends you should adopt in 2021, to ensure your survival and keep you a step ahead of your competitors. Bookmark this post to optimise your […]
Why influencers are increasingly becoming the only viable marketing channel
The pandemic has propelled brands into unchartered territory when it comes to the way they communicate with their consumers. As the dust settles on our new reality, influencer marketing has emerged as a leading channel for its ability to help brands build communities and engage consumers in a consistent and authentic way. The uptake in […]
Clicks and Sales Tracking: Complete your marketing funnel with Wearisma’s new tool
How can you accurately measure if you’re generating an impactful and cost-effective influencer marketing campaign? Wearisma’s newest launch is the answer. Our new Clicks and Sales Tracking tool will help you fill in the blanks and generate an accurate picture of your overall ROI. Instead of guessing where your site traffic is coming from, you […]
‘Is this good?’: Your definitive guide to Product Seeding in 3 easy steps
Wearisma’s new series ‘Is this good?’ will provide you with the key metrics to help you understand how to accurately measure the effectiveness of your Influencer Marketing activities and to check whether, well…if it’s good. In the first instalment of the new series we gave insight into ‘what constitutes a good Engagement Rate?’. This week, […]
‘Is this good?’ Your definitive guide to Engagement Rates
Wearisma’s new series ‘Is this good? Your definitive guide to…’ will provide you with key metrics to help you understand how to accurately measure the effectiveness of your influencer marketing activities and to check whether, well…if it’s good. One question we always get asked at Wearisma is ‘what is a good Engagement Rate?’. The answer […]
The great debate: Are mega or micro influencers best for your brand?
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Power Global Brand Trust with Local Intelligence
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
3 Influencer Marketing Best Practices
In this post, Wearisma will provide you with 3 Influencer Marketing Best Practices, necessary for any brand aiming to generate a winning influencer strategy. With brands investing in Influencer Marketing at an increasing rate, it’s important to make sure that you’re making the highest return possible. For brands just developing an influencer marketing strategy, the […]
5 facts which prove why you need an influencer strategy
You may have read one or two news articles claiming that the Influencer Marketing bubble has burst but that sentiment couldn’t be further from reality. The concept of the ‘Influencer’ has been somewhat distorted as of late so we’ll provide you with a quick refresher. Influencers are passionate content creators who aim to provide honest […]
The Top 10 Destinations for your Influencer #PressTrip
Sponsored Influencer trips are among the most costly investments for brands but often produce the highest rewards. Wearisma’s Travel Index reveals 2019’s top 10 Influencer destinations to ensure you get highly engaging content when organising your next #presstrip. Tourism under the influence of Influencers It’s August, we’ve officially hit the height of summer and many […]
Influencer Marketing in UK, France & Japan
In our latest post, Wearisma’s analysis into the state of Influencer Marketing in Japan and Europe answers the pivotal question: ‘Can a brand simply copy and paste an Influencer Marketing strategy from one country to the next?’ To highlight the differences in Influencer Marketing across different markets, Wearisma has conducted a deep dive into the […]
5 Tips for International Influencer Marketing
In our latest post, Wearisma’s analysis into the state of Influencer Marketing in Japan and Europe answers the pivotal question: ‘Can a brand simply copy and paste an Influencer Marketing strategy from one country to the next?’ In Influencer Marketing, there are a series of Dos and Don’ts that all brands should consider before developing […]
Make Up in Paris
For 2019’s MakeUp in Paris event in June Wearisma’s Head of Client Services, Charlotte Darby, was delighted to outline The State of French and British Luxury Influence. We analysed the online conversation and impact of luxury influencers in the UK and France and, from that data, we provided recommendations on how brands can get the […]
How to Embrace Diversity… Authentically
With Pride Month going on, we’ve been thinking about the global conversations that now exist on social media that both connect people and allow us to express individuality whilst building collective identities in stronger ways than ever. Now, not only are we individuals who live in physical communities, we have identities that define us online […]
Part Two: Emoji Marketing for 2019 with Wearisma’s latest launch
In the second part of our two-part series celebrating the launch of Wearisma’s new Emoji Cloud which allows users to see how audiences are responding to Influencer content, we have revealed the most popular emojis in January 2019 in 5 different regions. Emojis are used the world over with many such as linguistics professor and […]
Two-Part Series: Emoji Marketing for 2019 with Wearisma’s latest launch
In the first of a two-part series celebrating the launch of Wearisma’s new Emoji Cloud which allows users to see how audiences are responding to Influencer content, we have revealed the most popular emojis in January 2019. Once hailed as one of the world’s fastest growing languages, Emojis (i.e. picture-words) have solidified their position as […]
Influencer Marketing for Mother’s Day
UK Mother’s Day is right around the corner! Boots, Pandora and Rose & Grey were among brands to execute innovative Mother’s Day campaigns last year but which Influencers and what type of content received the most interest? Mother’s Day represents a lucrative opportunity for brands to assist consumers set to purchase gifts for the important […]
What strategies are used to top the Fashion Brand table in the USA?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in […]
What Proportion of Influencer Content is an Ad?
With recent articles popping up on how much influencers are paid to generate sponsored content, it may explain why it may seem like our feeds are increasingly looking like a steady string of ads. Taking a deeper look at Instagram influencers in the UK, we pulled a sample of content creators who have posted sponsored […]
What % Of Influencers Post Sponsored Content?
Earlier this year, Bazaarvoice commissioned research into the attitudes of consumers across the UK, Germany, and France about their attitude towards influencers. They found that: 47% of consumers are “fatigued” by repetitive sponsored posts by influencers 49% of consumers would like to see stricter enforcement of rules for sponsored content 62% felt that influencer content […]
Beauty in Asia: Micro or Macro Influencers? (South Korea and Japan Edition)
The Asian beauty market is defined by its ability to swiftly launch new brands, new products and new technologies charged by the adoption of the digital world which is completely reshaping the retail market. With over 9.9% of beauty product sales occurring online in Asia, digital channels have lowered barriers to entry, enabling consumers from […]
Is The New Instagram Algorithm Impacting Influencer Engagement?
Overview It cannot be denied that Instagram is still an important force for many brands. The beauty community on Instagram contains up to 200 million fans, making up 25% of the whole of Instagram’s community according to Digi Day. One of the biggest conversations this year has been about the impact of Instagram’s new algorithm […]
What Makes An Influencer “Right” For You?
Hello all! There have been many interesting conversations surrounding what makes an influencer “right” and how to choose them, comparing factors such as their reach, relevance and engagement. We discuss this below, in an attempt to help you make the most effective decisions possible. As always, any feedback or comments or if you want to […]
[Advertising Week] Optimise Your Influencer Marketing with Tips from a Fantasy Football Expert
Winning in influencer marketing is all about strategising for long-term success. Rather than working with whichever influencers are available at a given time, invest the time to research their background, and you’ll build a valuable, lasting relationship. With an arsenal of relevant and dedicated influencers, your brand is certain to shine. Here at Wearisma, we like to think […]