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Is The New Instagram Algorithm Impacting Influencer Engagement?
Overview It cannot be denied that Instagram is still an important force for many brands. The beauty community on Instagram contains up…
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What Makes An Influencer “Right” For You?
Hello all! There have been many interesting conversations surrounding what makes an influencer “right” and how to choose them, comparing factors such…
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[Advertising Week] Optimise Your Influencer Marketing with Tips from a Fantasy Football Expert
Winning in influencer marketing is all about strategising for long-term success. Rather than working with whichever influencers are available at a given time, invest…
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What are the risks of influencer marketing without research and strategy?
[ credits: @markwickens, @maria_bernad] You know the drill: you’ve got an event next week and need to plan your social ASAP.…
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Diary Directory Sits down with Wearisma: Jemma Lamble meets Jenny Tsai
Last week saw the release of the sit down interview between Wearisma CEO and founder, Jenny Tsai with Diary Directory’s deputy editor,…
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The Real Deal : Is Influencer Marketing losing its authenticity?
Consumer behaviour, traditionally, is an sub-conscious or considered act encouraged to take place when influenced by a greater, more powerful and seemingly…
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Pinterest: The forgotten influencer marketing platform?
Creating an influencer marketplace, connecting brands to the right kind of influencers can be a make or break task for social media…
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Black Friday: The influential voice retailers are missing
With the most anticipated day in the whole of the annual retail period, brand’s will be gearing up for their biggest revenue…