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Make Up in Paris
For 2019’s MakeUp in Paris event in June Wearisma’s Head of Client Services, Charlotte Darby, was delighted to outline The State of…
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How to Embrace Diversity… Authentically
With Pride Month going on, we’ve been thinking about the global conversations that now exist on social media that both connect people…
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Part Two: Emoji Marketing for 2019 with Wearisma’s latest launch
In the second part of our two-part series celebrating the launch of Wearisma’s new Emoji Cloud which allows users to see how…
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Two-Part Series: Emoji Marketing for 2019 with Wearisma’s latest launch
In the first of a two-part series celebrating the launch of Wearisma’s new Emoji Cloud which allows users to see how audiences…
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Influencer Marketing for Mother’s Day
UK Mother’s Day is right around the corner! Boots, Pandora and Rose & Grey were among brands to execute innovative Mother’s Day…
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What strategies are used to top the Fashion Brand table in the USA?
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at…
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What Proportion of Influencer Content is an Ad?
With recent articles popping up on how much influencers are paid to generate sponsored content, it may explain why it may seem…
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What % Of Influencers Post Sponsored Content?
Earlier this year, Bazaarvoice commissioned research into the attitudes of consumers across the UK, Germany, and France about their attitude towards influencers.…
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Beauty in Asia: Micro or Macro Influencers? (South Korea and Japan Edition)
The Asian beauty market is defined by its ability to swiftly launch new brands, new products and new technologies charged by the…