[ credits: @markwickens, @maria_bernad] You know the drill: you’ve got an event next week and need to plan your social ASAP. Time to reach out to as many influencers (or brief as many agencies) as possible, and pray a handful can do a cheap sponsored post. The more social the better, right? But even […]
Diary Directory Sits down with Wearisma: Jemma Lamble meets Jenny Tsai
Last week saw the release of the sit down interview between Wearisma CEO and founder, Jenny Tsai with Diary Directory’s deputy editor, Jemma Lamble, to discuss the future of influencer marketing and the role Wearisma will play in the future of social and digital. Overview Introducing digital trend, visual commerce – the ability to shop […]
The Real Deal : Is Influencer Marketing losing its authenticity?
Consumer behaviour, traditionally, is an sub-conscious or considered act encouraged to take place when influenced by a greater, more powerful and seemingly trusted voice. Where print publications and TV ads used to dictate the purchasing habits of targeted markets around the world, now influencer marketing is the go-to guide of what to buy, where to […]
Pinterest: The forgotten influencer marketing platform?
Creating an influencer marketplace, connecting brands to the right kind of influencers can be a make or break task for social media platforms. Throwing their hats into the ring are Pinterest. Last month Pinterest launched, the “Pin Collective”- a group of expert Pinterest creators. The aim of this new branch is to connect brands with […]
Black Friday: The influential voice retailers are missing
With the most anticipated day in the whole of the annual retail period, brand’s will be gearing up for their biggest revenue push before the new year, their best hope lie in the money monopoly otherwise known as Black Friday. With the panic shopper and bargain hunter planning their shopping list now, retailers grapple to meet […]