fbpx

What strategies are used to top the Fashion Brand table in the USA?

In 2018, Zara led fashion brand mentions in the US, followed by Revolve and Fashion Nova, with their success attributed to organic content, experience marketing, and strategic collaborations with influencers of all sizes.

Published On: December 12, 2018

Top Fashion Brands in the US and Their Influencer Marketing Strategies in 2018

It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in 2018. In this post we’ve revealed the most popular Fashion brands in the US. By combining this data with in-depth analysis, we’ve been able to reveal their successful strategies and give insights into the techniques that you should be using in 2019 and beyond!

Zara is the most talked about fashion brand in the USA, France and Japan, whilst taking the third place spot in the UK. It can be argued that this positioning is down to the brands focus on cultivating organic content, as reports suggest that sponsored content only made up 1% of Zara’s earned media value for 2018.

Revolve on the other hand have seen success with a more direct approach to its influencer strategy. The fashion brand achieved its 3rd place position by dressing influencers and funding their trips to big US events such as Coachella. This method of ‘experience marketing’ managed to secure Revolve five times more impressions than the festival’s underwriter and fourth most mentioned brand H&M. Next on our list is Fashion Nova –  one of the most searched fashion brands. Fashion Nova can merit its success to using both mega influencers like Cardi B (@iamcardib) and Kylie Jenner (@kyliejenner) and creating a dedicated page requesting collaborations with influencers of any size.

Insights

Stay Up to Date with Our Latest Industry Insights

Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.

Niche Influencers

The Power of Niche Influencers: Why targeting smaller, more engaged audiences can yield better results

Niche influencers, with their dedicated and engaged audiences, offer brands better ROI, authentic engagement, and the opportunity to build long-term partnerships, making them an increasingly valuable asset in the evolving landscape of influencer marketing.

WeArisma’s Partnership with Jing Daily: How Global vs. Local Beauty Brands Perform in China, June Edition

Coty: Client Success Story

Subscribe to our insights

Stay up to date with the latest industry trends and topics

By subscribing you are confirming that you agree with our Terms and Conditions