In the first half our ‘How has beauty changed in APAC in 2020?’ infographic series, we looked into the strategies winning among beauty audiences in Japan, Singapore, Malaysia and Hong Kong. Using Wearisma’s intelligent brand analytics tool, in the instalment, we’re zooming in on Thailand, Taiwan and South Korea. Discover how celebrity-driven campaigns, video content […]
How has #beauty changed in APAC in 2020? – Part 1 [Infographic]
The first half of 2020 has been tough for many beauty brands. With lockdown enacted, events were cancelled, resulting in considerable performance drops, particularly those with event led strategies. However, Wearisma’s insights reveal that in APAC, the beauty industry is bouncing back. Engagements with #Beauty content across APAC have increased by 45% between Q2 and […]
Crowd Pleasing Cosmetics [Infographic]
As part of our partnership with CEW France to create The State of French Beauty Influence White Paper, we have discovered the specific cosmetics that brands should be promoting online with the help of Influencers. We have revealed the cosmetics that are not only the most popular with Beauty Influencers but the ones that produce […]