Dive into expert commentary and forward-thinking perspectives on the trends shaping the creator economy.
Cleanfluencers are gaining popularity, creating collaboration opportunities for FMCG and cleaning brands. From January to May, over 163,000 cleaning posts appeared on Instagram and 2.52 billion hits on TikTok. The hashtag #cleanfluencers has 6.6 million views, and MrsHinchHome boasts 4.7 million Instagram followers. Read the full article here.
WeArisma CEO Jenny Tsai discusses TikTok’s unique opportunities for brands, highlighting its role as a search engine for Gen Z and its strong algorithm. Effective TikTok content features trending hashtags, SEO optimization, and short-form storytelling. Read the article here.
WeArisma is highlighted in TechRound for its impact on influencer marketing. Founded by Jenny Tsai, the platform helps brands like Hermès and Coty enhance discoverability and drive commercial impact. As a pioneering solution with extensive global data, WeArisma offers actionable insights for effective investment in influencer activations. Read the article here.
WeArisma’s £2.5M investment led by Adjuvo, featured in UKTN and Business Cloud, underscores the shift from Google to social media for brand discovery. Jenny Tsai highlights the importance of understanding brand performance on platforms like TikTok and Instagram, while Adjuvo’s Mark Foster-Brown emphasizes enhanced global capacity and support for entrepreneurship.
WeArisma’s recent investment raise, led by the exclusive syndicate Adjuvo, was featured in Tech.eu. With over 75% of the 4.5 billion global social media users making purchase decisions based on influential content, WeArisma is tackling the challenge of quantifying the impact of earned media on brand performance. CEO Jenny Tsai stressed the importance of predicting the relationship between earned media, commercial impact, and market share to boost brand value in a fragmented consumer landscape.
In May, the Cannes Film Festival and a Versace show featuring Dua Lipa generated millions in media value, with BLACKPINK’s Rosé alone driving $6.6 million for Saint Laurent. Discover the most mentioned brands, who achieved a 313% engagement rate for Boss, and the celebrities who boosted Saint Laurent, Dior, and Chanel.
WeArisma has successfully raised £2.5 million, led by Adjuvo, with previous investment from Morgan Stanley. This funding will expand WeArisma’s social media coverage and enhance its platform, helping brands understand the impact of earned media on consumer purchasing decisions. CEO Jenny Tsai emphasizes the importance of uncovering the true value of third-party content in driving brand performance.
WeArisma CEO Jenny Tsai shared insights with Performance Marketing World on how Twitter’s new CEO, Linda Yaccarino, is poised to enhance the platform’s advertising credibility and compete effectively with other social media giants. To attract top-tier influencers and boost advertiser revenue, Tsai notes that Twitter must improve its creator revenue sharing deals, similar to platforms like YouTube and Twitch.
The top cleanfluencers owe their success to their authenticity and the ability to showcase their true personalities. Whether they started with celebrity status or built their following from scratch, these influencers invite people into their homes and lives, revealing a more relatable and human side. They show that, just like everyone else, they work hard to maintain their homes.
Petfluencers have revolutionized the way brands promote pet products, bringing them into the spotlight on social media platforms like TikTok and Instagram. These influencers not only drive consumer interest but also reshape the image of devoted pet ownership. According to Jenny Tsai, CEO of WeArisma, the UK pet market is valued at £5.9 billion, with luxury brands like Gucci and Moncler generating millions in media value and engagement through their pet collections.
The Coronation of King Charles III captivated global attention, positioning London as a key fashion hub. WeArisma’s feature in Women’s Wear Daily reveals the luxury brands that stood out, with Vivienne Westwood achieving the highest media value. Discover why Suzannah London, Claire Mischevani, and Jess Collett had the highest engagement rates, and see which brands were most mentioned at this prestigious event.
According to WeArisma, Katy Perry and Kate Middleton had the most influential moments during the coronation. Perry’s lilac Vivienne Westwood outfit achieved a media value of $4.7 million, while Middleton’s Alexander McQueen gown garnered an engagement value of $349,700 from Time magazine’s Instagram. Jenny Tsai, CEO of WeArisma, highlights the event’s impact on boosting the global visibility and reputation of British fashion brands.
Jenny Tsai, CEO of WeArisma, emphasizes the shift in consumer behavior from traditional search engines to social media for discovering brands and products. With 48% of Gen Z finding new products through influencers, Tsai highlights the importance of ranking on social feeds. As influencer content grows, businesses must adapt their strategies to enhance visibility on platforms like YouTube and TikTok, paralleling Google’s search ranking strategies. Earned influence analytics provide valuable insights into a brand’s prominence on social media, guiding brands to optimize their performance.
A new report by London-based WeArisma reveals that engagement rates soar when celebrities mention their outfits on social media, even briefly. We are thrilled to share our feature in Women’s Wear Daily, focusing on the Met Gala’s most discussed brands. Discover the impact of Dua Lipa’s Chanel partnership, how collaborations with Gen Z favorites boosted engagement for Simone Rocha, Valentino, and Dior, and find out who drove a remarkable 1,945.4% engagement rate for Valentino.
Web3 is reshaping luxury marketing with blockchain technology and Web3 influencers. WeArisma’s data shows a significant rise in NFT mentions and media value from 2020 to 2022. Gucci and Tiffany & Co. are at the forefront, using Web3 collaborations and NFTs to drive engagement and sales. Virtual influencers like Prada’s Candy and Tommy Hilfiger’s Daisy are also enhancing brands’ digital presence. As Web3 evolves, luxury brands are uniquely engaging consumers through these innovations.
Generative AI presents both opportunities and challenges for influencer marketing, offering enhanced efficiency and the potential to discover overlooked influencers, but raising concerns about authenticity and generic content, according to WeArisma CEO Jenny Tsai. AI can streamline content creation while still requiring human influencers to build genuine connections with their audiences.
Post-pandemic, luxury brands are experiencing a surge in revenge buying, especially in China, with a 925% increase in mentions and a 2,102% rise in social media engagement. WeArisma’s Jenny Tsai emphasizes the need for luxury brands to adapt their digital strategies and leverage influencers to meet new consumer demands and enhance brand desirability in the APAC region.
Marketing Beat highlights Jenny Tsai, founder and CEO of WeArisma, an influencer analytics company working with brands like Coty and Ferragamo. Formerly Hearst’s youngest digital media director, Tsai led international strategies for ELLE and Cosmopolitan. Congratulations to all the successful and innovative women leaders featured!
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