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WeArisma in WWD on the Cannes Film Festival and the most successful luxury brands 

In May, the Cannes Film Festival and a Versace show featuring Dua Lipa generated millions in media value, with BLACKPINK’s Rosé alone driving $6.6 million for Saint Laurent. Discover the most mentioned brands, who achieved a 313% engagement rate for Boss, and the celebrities who boosted Saint Laurent, Dior, and Chanel.

Published On: June 6, 2023

Cannes Film Festival 2023: Top Brands, Celebrities, and Media Value

“The city of Cannes had its busiest month in May with the Cannes Film Festival and a Versace fashion show in collaboration with Dua Lipa.

According to a report from WeArisma, an influence analytics company, the events occurring in the French Riviera generated millions of dollars in media value.

Rosé, one of the members of the K-pop group Blackpink, generated a media value of $6.6 million with a post of her wearing a black Saint Laurent dress on the famous red carpet at Cannes.”

Find out:

    • Which were the most mentioned brands at Cannes Film Festival 2023

    • Who generated a 313% engagement rate for Boss

    • Which celebrities drove the highest media value for Saint Laurent, Dior and Chanel

    • Why Jacquemus, Vivienne Westwood and Ann Demeulemeester were the brands with the highest engagement rate

Read the article here.

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