WeArisma is highlighted in TechRound for its impact on influencer marketing. Founded by Jenny Tsai, the platform helps brands like Hermès and Coty enhance discoverability and drive commercial impact. As a pioneering solution with extensive global data, WeArisma offers actionable insights for effective investment in influencer activations. Read the article here.
Published On: June 8, 2023
WeArisma Featured as a Company to Watch
We are delighted to share that WeArisma is featured in TechRound as one of the companies to watch.
“The company’s founder, Jenny Tsai, believes that influencer marketing should be an important tool in a marketer’s strategy to reflect the changes to how consumers discover brands and products, shifting from brand owned channels and search engines to recommendations from influential third-party sources (“Earned Media”), such as press, influencers and celebrities
Since its inception in 2015, WeArisma’s platform has been used by some of the world’s most valuable luxury and Fortune 500 companies including Hermès, Coty and New Look to grow brand discoverability, affinity and drive commercial impact.
WeArisma was one of the first influencer solutions and according to Business Insider is “the only credible independent global source of the data in the market”. It has the longest, independent global data – making it the only solution on the market that can help brands evaluate where to effectively invest their time and money when it comes to influential sources activations.
The technology has been designed so that it’s easy-to-use for everyone – from practitioners to C-level executives, providing digestible and actionable insights to help brand’s grow their earned influence and drive RoI.”
Read the article here.
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Cannes Lions has always been where the industry takes stock, not just of the work, but of where the money is going and why. This year, creator marketing will be front and centre. Not because it’s new, but because the ground underneath it is shifting in ways that are forcing brands to fundamentally rethink how they plan, measure and value creator partnerships.Â
Here are the three topics we expect to define the week.
The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.
TikTok grew +70.2% YoY and is rapidly closing the gap on YouTube as the dominant entertainment influence platform. YouTube remains #1 at $32.6B but declined -11.3%, while Instagram grew +4.4% to $13.3B. Facebook nearly doubled to $7.3B (+98.9%), making media and entertainment one of the few categories where four platforms are genuinely competing for share.
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