Dive into expert commentary and forward-thinking perspectives on the trends shaping the creator economy.
We are thrilled to announce that the 2022 Influence Barometer France, launched by WeArisma in collaboration with Agence 79 and Havas Startup Accelerator, has been featured in prominent French publications including MyDigitalWeek, Strategies, and 100% media. The report highlights leading French influencers across various sectors, including beauty, automotive, fashion, and tech. Download the 2022 Influence Barometer France to explore the top influencers by media value.
Sanghamitra Karra from Morgan Stanley emphasizes the importance of showcasing the successes of talented women founders as both an equity issue and a business imperative. Jenny Tsai, CEO of WeArisma, applies data analytics principles, inspired by “Moneyball,” to the influencer marketing industry. WeArisma’s SaaS platform helps global enterprises optimize their marketing spend, contributing to the industry’s growth, which surpassed $16.4 billion last year.
As media focuses on the cost of living crisis and rising expenses, consumers are increasingly seeking practical advice from influencers on platforms like TikTok, Instagram, and YouTube. WeArisma’s analytics reveal that TikTok influencers are particularly effective, with engagement rates reaching up to 30% for cost-of-living and energy topics, compared to Instagram’s 0.83%. Brands must carefully select influencers who resonate with consumer challenges and offer empathetic, valuable content to build genuine connections and support their communities effectively.
WeArisma CEO Jenny Tsai comments on the evolving ad revenue landscape, noting that despite declines in ad revenue for Meta, Snapchat, and Twitter, brands are increasingly reallocating budgets to influencer marketing. This shift is driven by influencer marketing’s effectiveness in achieving authentic engagement and higher ROI compared to traditional media channels, especially in a tightening economic climate.
Recent adjustments in revenue share deals by platforms like YouTube and Twitch are significantly affecting influencers’ income and content strategies, as they adapt to a tightening ad-funded business environment amidst economic challenges.
WeArisma is highlighted in Business Insider as one of the most promising marketing companies, praised by VC Rupa Popat for its six years of global data, positioning it as a leading independent source in influencer marketing.
WeArisma is thrilled to announce an investment from Morgan Stanley, joining their inaugural EMEA Multicultural Innovation Lab. This partnership will accelerate WeArisma’s growth, focusing on delivering top-tier products while promoting an inclusive investment landscape for diverse founders.
WeArisma’s CEO and Founder, Jenny Tsai, has been awarded the Tech Pioneer of the Year 2022 at the Campaign Tech Awards. The award celebrates her innovative approach to influencer marketing, combining human expertise with AI to create a unique platform that serves top fashion brands and mass-market consumer companies alike. Congratulations to all the winners!
WeArisma’s CEO, Jenny Tsai, is a finalist for Campaign Tech Awards’ Tech Pioneer of the Year. Her unique blend of human expertise and AI in influencer marketing has been recognized for transforming the industry. Congratulations to all the shortlisted companies.
Jenny Tsai, Founder and CEO of Wearisma, shares key insights on finding the right influencers, avoiding tokenistic marketing, and utilizing free resources for effective influencer strategies in her recent Keep Optimising Podcast feature.
As the advertising landscape shifts, influencer marketing has become a crucial channel for brands to authentically engage with consumers, with trends like privacy concerns, lifestyle changes, and platform diversification driving the industry’s evolution.
The recent white paper, ‘The State of UK Automotive Influence,’ launched by Hearst and Wearisma, reveals how influencers can accelerate the UK’s automotive industry, showcasing key insights from the London event and emphasizing the high engagement rates of automotive influencers, the strategic use of lifestyle influencers, and the potential impact of influencer marketing on automotive brands.
Wearisma’s latest insights reveal how influencers champion sustainability and how luxury brands can leverage this trend to align with eco-conscious consumer values. The piece highlights the growing impact of sustainable influencers like Niomi Smart and Susanna Lau, and how brands such as Louis Vuitton and Gucci are embracing eco-friendly practices to reshape luxury fashion.
FMCG brands are now focusing on corporate social responsibility in their influencer marketing, with Red Bull promoting active lifestyles, Oreo highlighting family values, Innocent Smoothies using micro-influencers, and Coca-Cola emphasizing positivity and social commentary.
Despite K-Beauty’s rapid growth, challenges from Western competitors and international disputes require adopting strategies from France, such as enhancing regional social media presence, leveraging micro-influencers for accessibility, and building personalized connections to maintain a global competitive edge.
Wearisma and CEW France have launched ‘The State of French Beauty Influence,’ a white paper revealing how influencer marketing drives innovation and diversity in the French beauty industry, with insights presented at a successful Beauty Brunch in Paris.
The Walpole British Luxury Awards 2018 at The Dorchester celebrated British luxury with a highlight on Manolo Blahnik receiving the ‘Legend’ award and Cliveden Literary Festival winning the ‘Cultural Contribution’ award, while Belmond was honored as ‘British Luxury Brand of the Year’. The evening was marked by notable attendees and the announcement of Wearisma’s continued partnership with Walpole for future events.
Relying on quick and inexpensive influencer posts can backfire, leading to content that lacks authenticity and confuses brand positioning. With millions of ads and varied influencer portfolios, careful research and alignment with influencers’ values are crucial. Avoiding hasty partnerships helps protect your brand’s credibility and reputation, ensuring meaningful and effective influencer marketing strategies.
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