We are thrilled to announce that the 2022 Influence Barometer France, launched by WeArisma in collaboration with Agence 79 and Havas Startup Accelerator, has been featured in prominent French publications including MyDigitalWeek, Strategies, and 100% media. The report highlights leading French influencers across various sectors, including beauty, automotive, fashion, and tech. Download the 2022 Influence Barometer France to explore the top influencers by media value.
Published On: February 28, 2023
WeArisma’s 2022 Influence Barometer France Gains Recognition
We are delighted to share that the 2022 Influence Barometer France WeArisma launched in partnership with Agence 79 and Havas Startup Accelerator has been featured in a number of French publications.
The Influencer Barometer showcases the top French influencers by media value across beauty, automotive, fashion, gaming, DIY, mobile, retail banks, supermarkets, tech and travel.
Read the coverage in MyDigitalWeek, Strategies and 100% media.
Download the 2022 Influence Barometer France.
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Cannes Lions has always been where the industry takes stock, not just of the work, but of where the money is going and why. This year, creator marketing will be front and centre. Not because it’s new, but because the ground underneath it is shifting in ways that are forcing brands to fundamentally rethink how they plan, measure and value creator partnerships.Â
Here are the three topics we expect to define the week.
The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.
TikTok grew +70.2% YoY and is rapidly closing the gap on YouTube as the dominant entertainment influence platform. YouTube remains #1 at $32.6B but declined -11.3%, while Instagram grew +4.4% to $13.3B. Facebook nearly doubled to $7.3B (+98.9%), making media and entertainment one of the few categories where four platforms are genuinely competing for share.
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