Dive into expert commentary and forward-thinking perspectives on the trends shaping the creator economy.
The latest WWD feature highlights key brands and moments from London Fashion Week, detailing how Burberry, JW Anderson, Mains, Odd Muse, and Paul Costelloe led the season, with significant media value driven by celebrity endorsements and notable brand collaborations.
From Meredith Duxbury’s multi-layered foundation routine to the viral ‘Latte Makeup’ trend, TikTok has seen a surge in unique beauty trends, each garnering millions of engagements and propelling influencers like Cathy Nguyen and Kayliah Balou to the top of the charts.
Despite a strong debut, Threads faces significant challenges from Twitter (X) and a decline in daily users, with WeArisma CEO Jenny Tsai highlighting its potential in the advertising space while emphasizing the importance of brand safety and community in attracting advertisers.
The future of Threads hinges on whether Meta can attract X’s users, engage influencers, and secure marketing budgets. Jenny Tsai from WeArisma explores how Threads’ rapid growth, emphasis on community safety, and focus on lifestyle content could revolutionize influencer marketing.
The 2023 Influence Barometer France, by WeArisma, Agence 79, and Havas Startup Accelerator, is featured in E-marketer France. This month highlights top French travel influencers, from city explorers to family and couple travel accounts, offering brands opportunities to boost their presence. Discover the leading influencers here.
With social media shaping brand discovery, influencer marketing is key for connecting with consumers. AI is essential for assessing ROI, from short-term performance to long-term brand loyalty. Learn how AI enhances influencer identification and measurement. Read the full article here.
With broadcast TV’s weekly reach declining from 83% to 79%, brands must adapt to effectively reach audiences now favoring platforms like TikTok and Instagram. Jenny Tsai highlights the opportunity for brands to build trust with Gen Z through TikTok’s powerful algorithm and authentic content from influencers. Read the full article here.
WeArisma research reveals that stylists’ social media posts can greatly increase engagement. Highlights include KJ Moody’s 64.1% rate for Beyoncé’s Grammy look, Maeve Reilly’s boost to 3.7% for Miss Sohee post-Oscars, and Carlos Nazario’s 5.5% for Feben. Read the article here.
In a QFQ with Maddyness, Jenny Tsai discusses how WeArisma meets the need for understanding brand performance on social media, where 40% of Gen Z now prefers TikTok and Instagram over Google. WeArisma’s analytics help brands track their visibility and effectiveness on these platforms, providing insights into influencer impact and opportunities for improvement.
The Barbie film’s $800 million box office led to significant media value for brands. Zara topped the list with $6.8M, followed by Primark, ALDO, and Forever 21. Fossil’s Barbie content made up 24% of its media value, with Superga and Cotton On also benefiting. Influencer collaborations were crucial to these gains. Read the article here.
Greta Gerwig’s Barbie film has ignited Barbiemania, with major fashion brands launching themed collections. Our analytics reveal Boohoo’s media value of $26.3M, including $1.9M from Barbie content, and Crocs’ $69.3M total, with $1.2M from its Barbie collaboration. Read the full article here.
De-influencing, where influencers discourage product purchases, challenges brands to choose authentic partners. Jenny Tsai from WeArisma advises using data analytics to assess influencer risk and ensure brand alignment to avoid backlash.
WeArisma CEO Jenny Tsai appeared on BBC’s Wake Up To Money to discuss Twitter’s rebranding, Threads’ competitive edge, and the strengths of TikTok and Instagram. Discover insights on social media trends and brand focus. Watch the episode here.
The 2023 Influence Barometer France, by WeArisma, Agence 79, and Havas Startup Accelerator, featured in E-marketer France, highlights top French tech influencers. From gaming experts to IT enthusiasts, discover how brands can leverage these influencers to boost their voice and sales. Find out who the top influencers are here.
WeArisma is a finalist for the Luxury Innovation Award in Technology, Innovation, and E-commerce. The award highlights digital advancements in luxury, with WeArisma selected from over 120 global applicants. Congratulations to all finalists! Read the article here.
TikTok’s popularity has surged since 2016, but data privacy concerns have led to potential bans in the US and Europe. Discover why advertisers still favor TikTok, the impact of a possible Europe-wide ban, and strategies brands should consider if the ban occurs.
Cleanfluencers are gaining popularity, creating collaboration opportunities for FMCG and cleaning brands. From January to May, over 163,000 cleaning posts appeared on Instagram and 2.52 billion hits on TikTok. The hashtag #cleanfluencers has 6.6 million views, and MrsHinchHome boasts 4.7 million Instagram followers. Read the full article here.
Join our community and get cultural insights, creator strategy guides, and real-world best practices.
The most comprehensive creator measurement platform, built for global brand, communications, social, and influencer teams scaling across the creator economy.
