The 2023 Influence Barometer France, by WeArisma, Agence 79, and Havas Startup Accelerator, is featured in E-marketer France. This month highlights top French travel influencers, from city explorers to family and couple travel accounts, offering brands opportunities to boost their presence. Discover the leading influencers here.
Published On: September 7, 2023
Top French Travel Influencers in the 2023 Influence Barometer
The 2023 Influence Barometer France, WeArisma launched in partnership with Agence 79 and Havas Startup Accelerator has been featured in E-marketer France.
This month’s topic is the Top French Travel Influencers. From accounts dedicated to cities to traveling family influencers, holidaying couples, and more; brands can partner with a wide range of influencers to increase their share of voice and boost affinity.
Find out who the top influencers are here.
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Discover the most groundbreaking entertainment marketing insights from our eye-opening panel discussion at ‘The State of Influence 2025 and future-proof your brand for tomorrow’s creator economy.
The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.
TikTok grew +70.2% YoY and is rapidly closing the gap on YouTube as the dominant entertainment influence platform. YouTube remains #1 at $32.6B but declined -11.3%, while Instagram grew +4.4% to $13.3B. Facebook nearly doubled to $7.3B (+98.9%), making media and entertainment one of the few categories where four platforms are genuinely competing for share.
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