With social media shaping brand discovery, influencer marketing is key for connecting with consumers. AI is essential for assessing ROI, from short-term performance to long-term brand loyalty. Learn how AI enhances influencer identification and measurement. Read the full article here.
Published On: August 17, 2023
AI and Influencer Marketing: Measuring Impact in a Fragmented Landscape
“The landscape of consumers’ purchasing journeys is becoming increasingly fragmented, driven by changing habits in where and how they interact with brands.
Indeed, with over 400 billion people on social media, many will now discover brands and products through earned influential sources – namely influencers, celebrities and the press
In response, influencer marketing has emerged as a vital strategy for brands to connect with consumers and influence their buying choices. But how can brands prove the effectiveness of their strategies in driving this commercial impact? The answer is to have a deeper, more sophisticated understanding of influencer RoI, when it comes to short-term performance metrics as well as long-term brand metrics such as brand affinity and loyalty. And AI can help.
Find out:
Read the full article here.
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