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WeArisma in WWD on Milan Fashion Week and the most successful luxury brands 

The latest feature in WWD highlights the standout brands and moments from Milan Fashion Week, showcasing how Prada, Gucci, Versace, and Fendi dominated social media, with notable media values from celebrities and exceptional engagement rates.

Published On: October 4, 2023

Milan Fashion Week Highlights: Prada, Gucci, and Fendi Shine in Social Media Rankings

In our most recent feature in WWD, we talked about the most influential brands and moments at Milan Fashion Week.

Read the full article to discover more about how:

    • Prada, Gucci, Versace, and Fendi led social media rankings at Milan Fashion Week, thanks to celebrities like Win Metawin O. ($2.9M) and Halle Bailey ($1.7M).

    • Emma Chamberlain’s post for the Gucci show coined $9.4 million in media value.

    • Actor Liza Soberano’s carousel of images of her Prada outfit on Instagram generated more than $671,000

    • Avavav led in engagement, with TikToks from Marina Munoz and Culted achieving an engagement rate of over 3162%

Read the full article here

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