The latest feature in WWD highlights the standout brands and moments from Milan Fashion Week, showcasing how Prada, Gucci, Versace, and Fendi dominated social media, with notable media values from celebrities and exceptional engagement rates.
Published On: October 4, 2023
Milan Fashion Week Highlights: Prada, Gucci, and Fendi Shine in Social Media Rankings
In our most recent feature in WWD, we talked about the most influential brands and moments at Milan Fashion Week.
Read the full article to discover more about how:
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BEYOND THE TAG
Creators talk about brands all the time. They just don’t always type them.
If your reporting only reads what’s written (captions, tags, handles and hashtags), the brands they speak about out loud never show up.
Want to know how much of your brand’s conversation is happening out loud?
Luxury Global Analysis.
New York Fashion Week SS27 generated $326.3M in total Media Value, up +19% YoY, but leadership stayed highly concentrated, Tommy Hilfiger alone captured over a third of the season.
International casting and an owned-channel surge reshaped the competitive landscape.
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