fbpx

WeArisma in Marie Claire Taiwan on Successful Barbie Fashion Collaborations

The Barbie film’s $800 million box office led to significant media value for brands. Zara topped the list with $6.8M, followed by Primark, ALDO, and Forever 21. Fossil’s Barbie content made up 24% of its media value, with Superga and Cotton On also benefiting. Influencer collaborations were crucial to these gains. Read the article here.

Published On: August 9, 2023

Barbie Film Boosts Brand Media Value

Barbie film global box office sales drove an impressive 800 million dollars but the economic impact fostered by the wave of Barbiecore goes way beyond this….

WeArisma analysed the Barbie X Brand X Influencer collaborations of 14 notable fashion brands, revealing the most successful partnerships in driving brand media value.

Zara rose to the top with its Barbie-related content delivering $6.8M in media value. This was followed by Primark ($4.6M), ALDO ($3.7M) and Forever 21 ($2.4M).

Fossil’s partnership saw its Barbie-related content accounting for 24% of its overall media value

amongst influential sources between March and July, which values the content generated by

influencers, celebrities and the press. This was followed by Superga (12.7%) and Cotton On (11%).

A common thread amongst these brands is that they collaborated with well-known influencers such as Alessandra (@aly_sf) unboxing a pair of Aldo’s Barbie heels on TikTok and Dominique

(@playygirldom) sharing her shopping experience at Forever 21 on TikTok, which helped to boost their media value.

Read the article here.

Insights

Stay Up to Date with Our Latest Industry Insights

Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.

Niche Influencers

The Power of Niche Influencers: Why targeting smaller, more engaged audiences can yield better results

Niche influencers, with their dedicated and engaged audiences, offer brands better ROI, authentic engagement, and the opportunity to build long-term partnerships, making them an increasingly valuable asset in the evolving landscape of influencer marketing.

WeArisma’s Partnership with Jing Daily: How Global vs. Local Beauty Brands Perform in China, June Edition

Coty: Client Success Story

Subscribe to our insights

Stay up to date with the latest industry trends and topics

By subscribing you are confirming that you agree with our Terms and Conditions