The latest WWD feature highlights key brands and moments from London Fashion Week, detailing how Burberry, JW Anderson, Mains, Odd Muse, and Paul Costelloe led the season, with significant media value driven by celebrity endorsements and notable brand collaborations.
Published On: September 26, 2023
London Fashion Week Highlights: Burberry, JW Anderson, and More Make a Splash in Media Value and Engagement
In our most recent feature in WWD, we talked about the most influential brands and moments at London Fashion Week.
“According to social media data compiled by influencer analytics firm WeArisma, Burberry, JW Anderson, Mains, Odd Muse and Paul Costelloe are some of the most influential brands for the spring 2024 season during London Fashion Week. The company noted that Burberry’s show at Highbury Fields saw a significant boost in media value, thanks to a post by footballer Bukayo Saka, generating a media value of $297,700.”
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Cannes Lions has always been where the industry takes stock, not just of the work, but of where the money is going and why. This year, creator marketing will be front and centre. Not because it’s new, but because the ground underneath it is shifting in ways that are forcing brands to fundamentally rethink how they plan, measure and value creator partnerships.
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The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.
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