🎉 WeArisma joins forces with NielsenIQ (NIQ) to, for the first time ever, measure the impact of Creator Marketing on sales.
Dive into expert commentary and forward-thinking perspectives on the trends shaping the creator economy.
WeArisma’s CEO, Jenny Tsai, highlighted the need for greater inclusivity in tech investment in her TechRound feature for International Women’s Day 2024. Noting that only 3% of capital investment in 2023 went to all-female founder teams, Tsai emphasizes the importance of directing more capital to female entrepreneurs to transform the tech landscape. Read the full article to explore more inspiring women in tech.
WeArisma’s CEO, Jenny Tsai, has been honored by SheCanCode for her efforts to champion inclusivity in technology. On International Women’s Day 2024, Tsai highlighted the need for increased investment in all-female founder teams, noting that only 3% of capital was allocated to them in 2023. She emphasized the importance of creating an inclusive environment where women can lead and succeed. Read the full article to explore more about the inspiring women making an impact in tech.
In February, NARS Cosmetics, Dior Beauty, and Guerlain emerged as the leading international beauty brands in China, driven by influential Chinese celebrities like Xiao Zhan and Dilraba Dilmurat. Local brands Proya, Florasis, and Chando also made significant impacts, thanks to promotions by influencers Conan, Yanzheninky, and Yu Shuxin. Discover the strategies that enhanced brand visibility and engagement in the competitive Chinese market.
Our latest influencer data reveals the Canary Islands as the leading winter sun destination, driven by prominent figures like Emma Jane, Ben Hanlin, and Catherine Tyldesley. The UAE remains a popular choice despite a 31% drop in mentions, while Cyprus has surged to 12th place, boosted by Conde Nast Traveller and influencer Elyshia Hockney’s TikTok. Luxury hotel brands such as Four Seasons, Jumeirah Group, and Shangri-La also made headlines, with Vogue’s post about Four Seasons Tamarindo achieving significant media value. Jenny Tsai of WeArisma emphasizes the impact of influencers on travel trends. Read more here!
Super Bowl LVIII achieved a record-breaking 126 million viewers, solidifying its place as the largest single TV audience ever. Among the standout brands, Apple Music led with $6.2 million in media value, while Temu, making its second consecutive appearance, generated $817,442 and ranked among the top 10 most talked-about brands. This reflects a trend of diverse brands leveraging Super Bowl ads to connect with audiences. Read more here!
We’re excited to share our feature in New Digital Age, highlighting the Super Bowl’s most impactful ads. With $7 million for 30 seconds of airtime, brands are under pressure to deliver. Apple Music’s “Where’s Usher?” teaser achieved $6 million in media value, while FanDuel’s NFL legends ad generated $1.4 million. Paramount+ and UberEATS also excelled with star-studded collaborations. Taylor Swift’s NFL alignment led with an astounding $72 million in media value, surpassing even the halftime performer. Explore the full article for more insights!
According to Sportskeeda, BLACKPINK’s Rosé has set a new benchmark by generating $550 million in Earned Media Value (EMV) across her brand endorsements, becoming the first Asian artist to achieve this milestone. Her influence is evident, with a single post featuring a Saint Laurent gown at Cannes Film Festival generating $6.6 million in media value. Rosé’s powerful presence in luxury branding underscores her significant impact.
At the Golden Globes, over 1,000 pieces of content were shared by influential figures like Taylor Swift and Margot Robbie, generating nearly $29 million in media value, with Gucci and Armani leading the charge in fashion impact.
Guerlain and Dior Beauty exemplify the power of celebrity endorsements in China, while local brands like Aupres, Proya, and Florasis succeed through innovative, market-tailored strategies, driving significant media value and engagement.
WeArisma’s data played a key role in Lyst Index 2023, highlighting Burberry as one of the top brands at London Fashion Week SS24, contributing to its 10th position in the year’s most popular brands and accessories list.
WeArisma’s CEO, Jenny Tsai, featured in Performance Marketing World, emphasizes the pivotal role of influencers on platforms like Instagram and TikTok in brand discovery for 2024, urging brands to leverage AI tools for comprehensive analytics and maximum ROI.
WeArisma’s recent WWD feature highlights how top luxury brands like Prada, Dior, and Schiaparelli generated millions in media value at the Golden Globes, with standout designs from Billie Eilish and Gillian Anderson making a significant impact.
WeArisma has been recognized by TechRound as one of the top 20 AI startups in the UK and EU for 2024, highlighting its innovative blend of AI and human expertise to optimize influencer marketing and earned media.
The evolution from traditional media to influencer-led campaigns has reshaped brand promotion, with platforms like Wearisma playing a crucial role in enabling data-driven strategies, authentic collaborations, and adaptability in an ever-changing digital landscape.
Influencer marketing is evolving rapidly, with brands increasingly relying on advanced analytics, AI-driven tools, and ethical partnerships to create more genuine and effective collaborations. Wearisma’s innovative platform is at the forefront of these shifts, offering real-time tracking, predictive analysis, and specialized influencer discovery.
Jenny Tsai, CEO of WeArisma, has been named One to Watch in The LDC Top 50 Most Ambitious Business Leaders 2023, recognizing her leadership and the company’s significant growth potential.
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