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WeArisma in Sportskeeda on BLACKPINK’s Rosé Earning Over $550 Million in Media Value.

According to Sportskeeda, BLACKPINK’s Rosé has set a new benchmark by generating $550 million in Earned Media Value (EMV) across her brand endorsements, becoming the first Asian artist to achieve this milestone. Her influence is evident, with a single post featuring a Saint Laurent gown at Cannes Film Festival generating $6.6 million in media value. Rosé’s powerful presence in luxury branding underscores her significant impact.

Published On: February 7, 2024

BLACKPINK's Rosé Achieves Record $550 Million EMV and Drives Major Luxury Brand Impact

In a recent insight from the major APAC news outlet Sportskeeda, “BLACKPINK’s Rosé became the first and only Asian artist to collectively generate a whopping $550 million Earned Media Value (EMV) for all her brand endorsements.

Additionally, she became the second to achieve this milestone after Kim Kardashian.”

The power of influence: Rosé’s Saint Laurent Gown Generated $6.6M Media Value!

Not only has Rosé been dominating the K-pop scene, but she’s also very influential in the world of luxury. Brands like Yves Saint Laurent, Tiffany & Co., and Rimowa have all featured her in their campaigns.

Our influencer data sheds light on just how impactful Rosé’s presence can be for brands. A single post featuring Rosé in a Saint Laurent gown at the Cannes Film Festival in 2023 generated an astounding media value of $6.6 million! This highlights Rosé’s immense influence in luxury endorsements.

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