According to Sportskeeda, BLACKPINK’s Rosé has set a new benchmark by generating $550 million in Earned Media Value (EMV) across her brand endorsements, becoming the first Asian artist to achieve this milestone. Her influence is evident, with a single post featuring a Saint Laurent gown at Cannes Film Festival generating $6.6 million in media value. Rosé’s powerful presence in luxury branding underscores her significant impact.
Published On: February 7, 2024
BLACKPINK’s Rosé Achieves Record $550 Million EMV and Drives Major Luxury Brand Impact
In a recent insight from the major APAC news outlet Sportskeeda, “BLACKPINK’s Rosé became the first and only Asian artist to collectively generate a whopping $550 million Earned Media Value (EMV) for all her brand endorsements.
Additionally, she became the second to achieve this milestone after Kim Kardashian.”
The power of influence: Rosé’s Saint Laurent Gown Generated $6.6M Media Value!
Not only has Rosé been dominating the K-pop scene, but she’s also very influential in the world of luxury. Brands like Yves Saint Laurent, Tiffany & Co., and Rimowa have all featured her in their campaigns.
Our influencer data sheds light on just how impactful Rosé’s presence can be for brands. A single post featuring Rosé in a Saint Laurent gown at the Cannes Film Festival in 2023 generated an astounding media value of $6.6 million! This highlights Rosé’s immense influence in luxury endorsements.
🌟 Read the full article using this link!
Access timely cultural trends, strategic creator guidance, and industry best practices.
Cannes Lions has always been where the industry takes stock, not just of the work, but of where the money is going and why. This year, creator marketing will be front and centre. Not because it’s new, but because the ground underneath it is shifting in ways that are forcing brands to fundamentally rethink how they plan, measure and value creator partnerships.
Here are the three topics we expect to define the week.
The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.
TikTok grew +70.2% YoY and is rapidly closing the gap on YouTube as the dominant entertainment influence platform. YouTube remains #1 at $32.6B but declined -11.3%, while Instagram grew +4.4% to $13.3B. Facebook nearly doubled to $7.3B (+98.9%), making media and entertainment one of the few categories where four platforms are genuinely competing for share.
Join our community and get cultural insights, creator strategy guides, and real-world best practices.
State of Influence Index 2026 now LIVE - Explore the creators, trends and platforms driving conversations
