According to Sportskeeda, BLACKPINK’s Rosé has set a new benchmark by generating $550 million in Earned Media Value (EMV) across her brand endorsements, becoming the first Asian artist to achieve this milestone. Her influence is evident, with a single post featuring a Saint Laurent gown at Cannes Film Festival generating $6.6 million in media value. Rosé’s powerful presence in luxury branding underscores her significant impact.
Published On: February 7, 2024
BLACKPINK’s Rosé Achieves Record $550 Million EMV and Drives Major Luxury Brand Impact
In a recent insight from the major APAC news outlet Sportskeeda, “BLACKPINK’s Rosé became the first and only Asian artist to collectively generate a whopping $550 million Earned Media Value (EMV) for all her brand endorsements.
Additionally, she became the second to achieve this milestone after Kim Kardashian.”
The power of influence: Rosé’s Saint Laurent Gown Generated $6.6M Media Value!
Not only has Rosé been dominating the K-pop scene, but she’s also very influential in the world of luxury. Brands like Yves Saint Laurent, Tiffany & Co., and Rimowa have all featured her in their campaigns.
Our influencer data sheds light on just how impactful Rosé’s presence can be for brands. A single post featuring Rosé in a Saint Laurent gown at the Cannes Film Festival in 2023 generated an astounding media value of $6.6 million! This highlights Rosé’s immense influence in luxury endorsements.
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The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.
TikTok grew +70.2% YoY and is rapidly closing the gap on YouTube as the dominant entertainment influence platform. YouTube remains #1 at $32.6B but declined -11.3%, while Instagram grew +4.4% to $13.3B. Facebook nearly doubled to $7.3B (+98.9%), making media and entertainment one of the few categories where four platforms are genuinely competing for share.
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