Kate Middleton continues to be a powerful figure in fashion, with her Alexander McQueen gown at the coronation generating an engagement value of $349,700, underscoring her significant influence on global style trends.
Published On: January 22, 2024
Kate Middleton’s Fashion Influence: A Royal Impact on Global Trends
Kate Middleton, a big figure on the world stage, has a major impact on the fashion world.
“According to reports from WeArisma, an influence analytics company, Kate Middleton’s appearance was one of the most influential moments during the coronation. The Alexander McQueen gown she wore had an engagement value of $349,700 based on an image from Time magazine’s Instagram.”
Dive into the full article here and see Kate Middleton’s most influential looks in 2023.
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Cannes Lions has always been where the industry takes stock, not just of the work, but of where the money is going and why. This year, creator marketing will be front and centre. Not because it’s new, but because the ground underneath it is shifting in ways that are forcing brands to fundamentally rethink how they plan, measure and value creator partnerships.
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The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.
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